When you consider all of the available platforms you can use to reach out to customers, your marketing strategy may begin to look cluttered. After all, the amount of news coming out about the benefits of social media and mobile marketing is astonishing, but how do you drive buyers to those outlets?
Direct mail remains the leading marketing method used by a variety of global businesses. When you want to generate a high-response rate, the most successful outreach technique involves print media and compelling content. However, you still want your loyal customers to engage with your brand online, so you might want to consider including social media and mobile marketing features in your regular mailings. Here are three steps to consider when crafting new direct mail marketing campaigns:
1.) Personalization is key - If you think about it, when you receive content in the mail, the first letters you tend to open are the articles addressed specifically to you. The materials that read “Current Resident” or “Homeowner” are obvious sales-pitches and, if you do choose to engage with the mailings, it is after you’ve sifted through the more relevant content. Therefore, as a marketer, you should take personalization very seriously. When you have the ability to customize each article you send to your customers, the likelihood of your recipients opening the content significantly increases. Then, when the information pertains to their wants and desires, you’ve already made a positive first impression, and the readers may purchase what you’re selling them.
2.) QR codes may mean quick returns - Quick Response codes are digital barcodes that you can include on your print materials. When you send letters to your customers that feature these two-dimensional graphics, they have the ability to use their mobile devices to scan and engage with supplementary information online. QR codes are what bridge the gap between print marketing and online marketing, which creates a seamless and synergistic promotional approach for innovative brands.
3.) Web to print - In today’s digitally advanced world, you need web to print solutions to help you produce content in shorter periods of time. These web-based interfaces allow you to create templates for your current and future direct mail content. This way, when it comes time to issue a newsletter to your readers, you simply plug in the updated material, and commercial printers receive the data and effectively print and distribute your marketing materials. Web to print is easy-to-use and can help you maximize your time on a incremental basis.
Your company’s success relies on superior marketing tactics, and these three innovative techniques can certainly aid in your promotional efforts.Social tagging: Print Campaigns