We all know that any marketing campaign requires some time to yield significant results. Advertising channels like direct mail may be effective in generating sales but if they are not used strategically, they might not give you a substantial amount of profit. However, there are a few ways to improve your sales and increase the returns from your direct mail marketing efforts. Here are some great ways to start getting your desired results from the direct mail you have sent out.
Improving your content
Direct mail marketing uses the same concepts as online marketing. You might do everything you can to make your mail look fancy or attractive, but there are some key elements you must include in every mailing. Firstly, your headline should be able to grab the attention of your prospects. Make it descriptive but interesting, without revealing all the information you want to convey. Next, be sure to give your audience a solid offer they can’t refuse. Don’t embellish the details too much because it may seem untruthful.
Your mail pieces should contain a brief and clear message about why people should buy your product. To gain their interest in the product, focus the content on how your offer can help them. Try to mention the benefits in bullet-points or numberings to make sure the audience understands your offer. Always make sure to include a deadline for the offer but do not invent a false expiration date. This will prompt your audience to take an action. Keep your call to action clear and concise, so that your prospects can know exactly what you want them to do.
When you include discount codes in the form of QR codes, make sure it is possible for you to track them. This way, you can monitor the effectiveness of your direct mail marketing campaigns. If your company has a website, remember to add its URL so as to direct your audience to a specific landing page. Most people respond better to images than texts, so try to use as many visual details as possible. However, keep in mind not to clutter up your mail pieces; just keep them minimalistic and interesting.
Sending out hundreds of direct mail pieces may yield some results, but all those pieces need to be sent out to the right kind of audience. Try to keep your mailing list organized and make sure it is of high quality. You can include PURLs of your Facebook fan page or your Twitter profile page, so that your audience can easily “like” or “follow” you.Read More