Why Fugitive Glue May be the Better Choice…
Over the past few years the United States Postal Service (USPS) has implemented several changes to the regulations for direct mail, ranging from sizing specifications, postage rates, and closure requirements for folded mail pieces. Theses changes will affect many aspects of your direct mailing efforts and may impact your design efforts negatively, especially if your choose to use wafer seals in lieu of fugitive glue to close your mail.
Changes to closure methods, in particular, can distinctly interfere with your marketing efforts since the regulations have increased the amount of seals needed pass USPS inspection. There are two common types of closures: translucent wafer seals (hazy, round, sticky tabs) and fugitive glue (clear, removable glue adhesive). Both will hold your mail closed and are accepted by the USPS, but with recent regulation changes, wafer seals can definitely interfere with the look of your mail piece.
eCommerce Print Buying is Making It Easier and Faster to Order Printed Marketing Collateral and Direct Mail…
First, a printed piece starts the same way that most digital marketing starts — with a design created in one of dozens of computer applications. From simple brochures designed in Microsoft Word or Publisher to complex designs created in page layout applications like Adobe InDesign, it is simple to design your printed brochure or mail piece. Also, many printers have design capabilities, in-house, so a simple phone call or email message can get the whole process started.
Second, once the brochure is designed, the digital file can simply be emailed to your printing company or uploaded to their website or used through a Web-to-Print portal. Resources like this are making it easier for small and large businesses alike to print in a faster turn-around time than before. These online capabilities have also reduced costs because they create a streamline process that knock out the need for a middleman on certain projects
Print and Direct Mail can Often Times be More Beneficial Than Email When Capturing Customer Attention…
Since the recession of late 2008, the marketing world has been focused on driving down marketing costs by pushing out excessive emails. Many on-line “gurus” and “mavens” promote the use of blast emails, tweets, Facebook and pumping out social content in lieu of print and direct mail materials — not because of effectiveness, but solely based on costs. To many “new media” proponents, printing seems too expensive. Let’s take a closer look . . . .
It may be true that email is a great way to stay in contact with a current customer base that has opted-in and enjoys a once-or-twice weekly reminder about your company, but even that is a touchy subject. Excessive emails, even to your opt-in customers, can cause people to stop seeing your messages as valuable, leading to opt-outs, unopened emails, and your company possibly ending up on the spam filter lists with the scam artists.
Loyalty programs are a great way to keep your customers coming back to you for more products and services. It has been established that a business owner is better placed working to keep existing customer that trying to get new customers interested in the business. Keeping your old, loyal clients has many benefits for you as a business owner and this is why you should ensure that the materials you use for the loyalty program are tactile and tangible. Customers love gifts they can keep and use as opposed to online gifts that have to be used in a virtual form.
Tactile gifts are more rewarding
While the business is yours and the decisions made are entirely up to you, you are held at ransom when it comes to pleasing your customers. Clients love receiving gifts when they come to your shop or even when they purchase your products online. You have to sit down and think of a loyalty system that would be most rewarding for your customers. Gift certificates and cards do not always have to be in virtual form. Customers feel better appreciated and connected to you when they receive a card or a gift voucher addressed to them in the form of direct mail. Print media can be designed to bear the visual appeal that a client would expect from a gift.
Many business worldwide use printing services almost on a daily basis but very few understand the new and revolutionary web-to-print technology. Well web-to-print is the new marketing solution that is here to change the fortunes of businesses all over the world. Small business owners can especially accrue a great number of benefits from this innovative service that acts as an online portal to manage all printing activities of the business. The best part of using web-to-print is that you do not have to be in the office to operate it. It is a centralized way of keeping a handle on printing activities while at the same time dispersing marketing materials in the most efficient way possible. This technology affects three main aspects of the business; cost of printing and marketing, branding of business and the quality of work produced.
Brand consistency with web-to-print
Having a single identifiable brand is usually difficult for new businesses especially if they are just starting off. With web-to-print, small businesses all over the world can adopt a single brand and maintain it in a very cost-effective way. From one centralized portal, you as he business owner can set and change branding regulations. Web-to-print with Ai Connect gives you control over collateral management and this allows you to protect the brand of your small business adequately.
A QR code is essentially a barcode that usually exists in two-dimensional media such as, newspapers, magazines and books. These are used to encode vital information about certain products. These barcodes can be scanned by scanners designed for QR, smart phones, mobile phones with scanners and even certain cameras. Upon scanning, the QR codes can perform quite a number of functions including but not restricted to connecting you to a website, starting videos, making a call for sales information or even launching mobile applications. These codes can be used to make any space including billboards, interactive and informative.
Marketers and advertisers
Marketing professionals and advertising companies are always on the run looking for multi-channel marketing techniques that can help them reach bigger audiences. In addition, there is the problem of transitioning customers who have been using direct mail to company websites. Well one very easy and affordable way that is emerging is the use of QR codes. The customers can then scan the codes in their direct mail to be connected to the respective site. A lot of infrastructure is required for this however hence the rush by marketers to make the company sites mobile-savvy.
The need to employ truly creative people in any marketing campaign cannot be over-emphasized. No matter how useful, desirable or necessary your product may be, if you cannot catch the positive attention of the public you will not be able to sell it.
Overcoming product resistance
Sometimes the product may be something that people are resistant to. For example, in some countries Wind Turbines, which generate eco-friendly electricity, were receiving a lot of negative feedback from the public.
Wind turbines were thought to be spoiling the look of the countryside and people living near to wind turbines were complaining about the noise.
Most businesses settle for a basic centerfold or tri-fold, simple and predictable. Maybe a flyer or ticket look if they feel particularly daring. But one of the best ways to increase sales is to make what you already have more appealing. Don’t create something new. Revise what you have. And the first place to start for your next direct mail campaign is the fold, one of the first things your audience is going to see.
Direct mail has the potential to pique someone’s curiosity and make them want to know more about you. All too often, the folds are not employed to their greatest advantage. Instead of leaving them bland and boring, spice them up and create an appealing and out of the box look.