There is quite a bit of emphasis on the use of digital marketing techniques, especially in terms of the internet’s ability to garner all of the leads and engagement that a company could ever need. Unfortunately, this obscures the fact that many consumers have to be connected with the internet for online promotional efforts to effectively lead them to contact a company in the first place.
That is why devices and techniques that blur the line between the online and offline marketing worlds are valuable for any business. One such strategy is to use QR codes. These unique symbols are essentially bar codes that can be photographed using a smartphone, scanned and used to link to an online resource of a marketer’s choosing. While they have yet to saturate any market, QR codes are rising in popularity and can be used quite effectively in tandem with print solutions.
Direct mail
As recently as ten years ago, some of the most successful commercial and political campaigns were conducted using this process. They can still prove effective, especially when they’ve been coordinated with a digital printing service that can recreate QR codes. When recipients see that there is a simple way for the promotional material that’s reached them to connect to the internet, they’ll be intrigued and are likely to give it a try.
Promotional products
Companies that give away promotional products are hoping that their gifts are going to inspire consumers to keep their name in mind. When people use these tools, they’re naturally going to want to learn more about a business, so the brochures or flyers that were packaged with them are sure to be of interest. Make those materials with a printing company that can include QR codes on them.
Traditional advertisement
Some of the best campaigns are local in nature, so that means opting for maximum exposure in a tight geographic area. Public transportation, local periodicals and newspaper advertisement can all be customized to work well with QR codes, helping to blend the traditional realm of brand awareness and name recognition with modern techniques that involve collecting contact information through the use of online methods.
Email
Of course, some of the best promotional efforts are multi-channel in nature. This means that they function with multiple types of media on many different platforms. Be sure to cast a wide net and include online as well as offline tools in pursuit of this. Emails can contain QR codes just as well as the direct mail marketing materials that were mailed and will serve as additional reminders to give each image a scan with a smartphone.
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