Eric Springer

28
Aug

3 simple steps to transition alumni from passively engaged to actively donating

Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. There are too many channels to choose from. These are just a couple of the challenges higher education fundraisers face when trying to connect with and drive alumni behavior. At the same time, new marketing channels are constantly evolving.

Read more

17
Jul

4 custom packaging tips that work

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom

Read more

14
Jun

How to make Marketing Automation work for your business

When you hear the phrase “multi-channel marketing automation,” what’s the first channel that comes to mind? Email, right? While email is a key component of multi-channel marketing campaigns, there is so much more to automating your marketing than triggered email blasts. In this post, we’ll cover what you should be considering when developing automated multi-channel marketing campaigns. Why automate? Today’s

Read more

8
May

When your creative team doesn’t have time to be creative, consider alternatives

If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing your creative services priorities: A large corporate rebrand is looming, but your team is spending too much time managing current projects – they don’t have time to go back and rebrand your vast library of materials Your team can’t

Read more

16
Apr

Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and automation has opened new opportunities to reach audiences, breaking through the clutter without breaking the bank is increasingly difficult. With the right approach, incorporating direct mail fundraising can help nonprofits economically achieve their goals with measureable results. Maximizing the return on investment (ROI)

Read more

13
Mar

Stop being so hands-on when rolling out your pharmaceutical marketing strategies

Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue. Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following

Read more

15
Feb

What do vinyl records, books and direct mail have in common?

Answer:  As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, however, that those experts were wrong. The reality is that many people value items they can touch and feel. They want something tangible or nostalgic, like a record, or to simply enjoy leafing through the pages of

Read more