Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue.
Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following a few simple steps can lead to saving time, money and resources. Here’s how to get started.
1 – Set yourself up for success.
Your audiences consume information via multiple print and digital communication channels, and managing and measuring each channel effectively can be daunting. Now is the time to lean on your own expertise and your experienced vendors to develop and execute your strategy. Then, measure and use the baseline results to educate your sales team, develop drip campaigns, and map your ideal buyer’s journey to provide templates for future product launches and sustained programs.
2 – Streamline your project’s workflow.
There was a time when it seemed efficient to have your ad agency, print vendor, media buyers, graphic designers, copywriters, marketing communications managers and procurement specialists all funneling information to or through you. That time has passed. You have too much on your plate to continuously manage specialized roles, so it’s time to steer the back-and-forth in another direction. Which means you must…
3 – Get more from your vendors.
When you use a marketing implementation solutions provider to handle your custom digital and offset printing, direct mail, digital communications, fulfillment and kitting, packaging and distribution, graphic design, and print-on-demand services, you get a more efficient and cost-effective solution with a dedicated project team.
Having a vendor whose services are scalable to work with your in-house team and agencies in any capacity can not only help ease your burden, but provide your programs and campaigns with a 360 degree view that helps increase efficiencies.
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