Tag: Branding

27
Sep

Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are

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23
Jul

3 Benefits of Outsourcing Creative Services Versioning

It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –

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16
Apr

Printing and Promotional Products Connect People with Your Brand

When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,

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12
Feb

Use these print finishing options to elevate your brand in 2019

The New Year has arrived, and marketing teams are planning how they will make their brands shine in a crowded 2019 marketplace.  While many marketers continue to use print to deliver their brand’s message, opportunities abound to not only improve the impact of their printed pieces, but to augment them as well. We don’t need to tell marketers that design,

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29
Oct

Getting Creative: How Ai helped a longtime client launch its new brand identity

In late 2016, a longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a robust library of print and digital content to market its capabilities, Ai’s client needed a trusted partner to execute elements of its global re-brand, complete with marketing and sales collateral for more than 50 worldwide satellite locations.   The Challenge

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25
Sep

3 inside-the-box ways to promote your brand

Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they

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17
Jul

4 custom packaging tips that work

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom

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8
May

When your creative team doesn’t have time to be creative, consider alternatives

If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing priorities for your creative services team: A large corporate rebrand is looming, but your team is spending too much time managing current projects – they don’t have time to go back and rebrand your vast library of materials Your

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