Tag: Marketing

17
Jul

4 custom packaging tips that work

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom

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16
Apr

Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and automation has opened new opportunities to reach audiences, breaking through the clutter without breaking the bank is increasingly difficult. With the right approach, incorporating direct mail fundraising can help nonprofits economically achieve their goals with measureable results. Maximizing the return on investment (ROI)

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13
Mar

Stop being so hands-on when rolling out your pharmaceutical marketing strategies

Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue. Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following

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