Tag: Multi-Channel Marketing


What do vinyl records, books and direct mail have in common?

Answer:  As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, however, that those experts were wrong. The reality is that many people value items they can touch and feel. They want something tangible or nostalgic, like a record, or to simply enjoy leafing through the pages of

Read more