As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
When you hear the phrase “multi-channel marketing automation,” what’s the first channel that comes to mind? Email, right? While email is a key component of multi-channel marketing campaigns, there is so much more to automating your marketing than triggered email blasts. In this post, we’ll cover what you should be considering when developing automated multi-channel marketing campaigns. Why automate? Today’s