Getting Creative: How Ai helped a longtime client launch its new brand identity

In late 2016, a longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a ...

Read more

3 inside-the-box ways to promote your brand

Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep ...

Read more

3 simple steps to transition alumni from passively engaged to actively donating

Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. ...

Read more

4 custom packaging tips that work

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged ...

Read more

How to make Marketing Automation work for your business

When you hear the phrase “multi-channel marketing automation,” what’s the first channel that comes to mind? Email, right? While email ...

Read more

When your creative team doesn’t have time to be creative, consider alternatives

If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing your ...

Read more

Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and ...

Read more

Stop being so hands-on when rolling out your pharmaceutical marketing strategies

Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, ...

Read more

What do vinyl records, books and direct mail have in common?

Answer:  As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, ...

Read more