What do vinyl records, books and direct mail have in common?

Answer:  As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, ...

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Stop being so hands-on when rolling out your marketing strategies.

Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, ...

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Use direct mail to maximize digital marketing efforts and elevate nonprofit and alumni fundraising campaigns.

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and ...

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