How Associates International Has Pioneered Marketing Methods for 50 Years
Celebrate Associates International's 50-year anniversary and discover how our print and digital solutions have exceeded customer ...
Read moreWhat to Include in a Nonprofit Brochure
If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend. ...
Read moreHow Does Variable Data Printing Improve ROI?
Variable data printing is one way to improve ROI on your marketing campaigns. This blog post explains how. ...
Read moreAre Direct Mail Campaigns Effective?
In today’s digitally driven world, direct mail remains one of the most effective marketing channels. Here’s why. ...
Read moreWhat is The Importance of Personalization in Digital Marketing?
Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates. ...
Read more4 Questions to Ask Before Considering Lookalike Modeling
According to many, lookalike modeling can be one of your business's greatest use of its marketing dollars. Read on to learn how and why. ...
Read moreHow to Combine Direct Mail with Digital
Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your ...
Read moreBack-to-School Marketing 101—10 Tips and Trends
No matter where you shop on a regular basis—online or in person, it’s likely you’ve seen several displays and/or advertisements for ...
Read more5 College Job Fair Giveaways That Won’t Go Out of Style
When you tell a college student there will be free merchandise available anywhere, you can count on them showing up. That said, businesses ...
Read more3 Lessons From Successful Pharma Print Ads
When you think of a pharmaceutical ad, we’re guessing the first thing that comes to mind is the long list of side effects, medicine ...
Read moreB2C Industries With Big Budgets Unlock Digital Marketing Secrets You Can Learn From
The possibilities and options for your digital marketing efforts seem to grow by the month—it’s no longer enough to simply have a few ...
Read more3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on ...
Read moreHow to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their ...
Read moreHow to Use IP Targeting for Non-Profits
IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones. ...
Read more4 Ways to Elevate Your Fundraising Appeals
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something ...
Read moreHow to Elevate Your Printed Piece with Advanced Finishing Options
The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product. ...
Read moreMarketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains ...
Read more8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be ...
Read moreHow to Plan Perfect Promotional Postcards for Prospective Students
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some ...
Read moreDoes Your Packaging Reflect Your Company’s Brand?
Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product's packaging matching the ...
Read moreTop 3 Print Ads From The Pharmaceutical Industry In 2021
With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post ...
Read moreFinancial Services Marketing Trends We’re Forecasting for 2022
The financial services industry has seen dramatic shifts over the past two years. There's reason to believe these changes are permanent, ...
Read moreHow to Simplify Your Digital Marketing Decision Making
Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit ...
Read moreWhat’s in a Packaging Decision? A Lot, Actually.
The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, ...
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