Ai Blog

Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

To Our Customers, Vendors and Partners: As news about the Coronavirus continues to evolve, Associates International (Ai) is closely ...

Is your company struggling to maintain internal brand consistency? You need marketing asset portal.

To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, ...

2020 Ai Mailing Guide – Now featuring USPS Informed Delivery

On January 26, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services ...

Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, ...

3 Benefits of Outsourcing Creative Services Versioning

It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad ...

Printing and Promotional Products Connect People with Your Brand

When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. ...

Use these print finishing options to elevate your brand in 2019

The New Year has arrived, and marketing teams are planning how they will make their brands shine in a crowded 2019 marketplace. While ...

The only constant is change: USPS rates set to increase January 27, 2019

On January 27, the United States Postal Service’s mailing rates are changing. As a commercial printing and direct mail services provider, ...

Getting Creative: How Ai helped a longtime client launch its new brand identity

In late 2016, a longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a ...

3 inside-the-box ways to promote your brand

Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep ...

3 simple steps to transition alumni from passively engaged to actively donating

Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. ...

4 custom packaging tips that work

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged ...

How to make Marketing Automation work for your business

When you hear the phrase “multi-channel marketing automation,” what’s the first channel that comes to mind? Email, right? While email ...

When your creative team doesn’t have time to be creative, consider alternatives

If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing ...

Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and ...

Stop being so hands-on when rolling out your pharmaceutical marketing strategies

Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, ...

What do vinyl records, books and direct mail have in common?

Answer: As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, ...