Back-to-School Marketing 101—10 Tips and Trends
No matter where you shop on a regular basis—online or in person, it’s likely you’ve seen several displays and/or advertisements for ...
Read more5 College Job Fair Giveaways That Won’t Go Out of Style
When you tell a college student there will be free merchandise available anywhere, you can count on them showing up. That said, businesses ...
Read more3 Lessons From Successful Pharma Print Ads
When you think of a pharmaceutical ad, we’re guessing the first thing that comes to mind is the long list of side effects, medicine ...
Read moreB2C Industries With Big Budgets Unlock Digital Marketing Secrets You Can Learn From
The possibilities and options for your digital marketing efforts seem to grow by the month—it’s no longer enough to simply have a few ...
Read more3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on ...
Read moreHow to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their ...
Read moreHow to Use IP Targeting for Non-Profits
IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones. ...
Read more4 Ways to Elevate Your Fundraising Appeals
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something ...
Read moreHow to Elevate Your Printed Piece with Advanced Finishing Options
The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product. ...
Read moreMarketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains ...
Read more8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be ...
Read moreHow to Plan Perfect Promotional Postcards for Prospective Students
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some ...
Read moreDoes Your Packaging Reflect Your Company’s Brand?
Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product's packaging matching the ...
Read moreTop 3 Print Ads From The Pharmaceutical Industry In 2021
With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post ...
Read moreFinancial Services Marketing Trends We’re Forecasting for 2022
The financial services industry has seen dramatic shifts over the past two years. There's reason to believe these changes are permanent, ...
Read moreHow to Simplify Your Digital Marketing Decision Making
Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit ...
Read moreWhat’s in a Packaging Decision? A Lot, Actually.
The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, ...
Read moreMultichannel Marketing for Beginners
Today’s marketing landscape offers more avenues than ever to connect with your audience. So how exactly do you get started? Learn how and ...
Read moreHow to Level-Up Your Print Marketing Collateral
Printed material can differentiate you from your competition and be that nudge needed to convert a prospect into a customer. Discover these ...
Read morePrivacy Concerns and Other FAQs About IP Targeting
As you embark on a digital marketing strategy, it's worth understanding the legality of the the technology as well as the ethical ...
Read more3 Key Differences Between Offset and Digital Printing
Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our ...
Read moreThe Cost of Paper Is Rising; How Do You Reach Your Audience?
With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing ...
Read more5 Types of Folding Cartons and When to Use Them
With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help ...
Read moreWhat Is IP Targeting?
IP Targeting allows you to hyper-target your products and services to your customers and prospects on any device. You can also use this to ...
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