Ai Blog

How Associates International Has Pioneered Marketing Methods for 50 Years

Celebrate Associates International's 50-year anniversary and discover how our print and digital solutions have exceeded customer ...

What to Include in a Nonprofit Brochure

If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend. ...

How Does Variable Data Printing Improve ROI?

Variable data printing is one way to improve ROI on your marketing campaigns. This blog post explains how. ...

Are Direct Mail Campaigns Effective?

In today’s digitally driven world, direct mail remains one of the most effective marketing channels. Here’s why. ...

What is The Importance of Personalization in Digital Marketing?

Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates. ...

4 Questions to Ask Before Considering Lookalike Modeling

According to many, lookalike modeling can be one of your business's greatest use of its marketing dollars. Read on to learn how and why. ...

How to Combine Direct Mail with Digital

Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your ...

Back-to-School Marketing 101—10 Tips and Trends

No matter where you shop on a regular basis—online or in person, it’s likely you’ve seen several displays and/or advertisements for ...

5 College Job Fair Giveaways That Won’t Go Out of Style

When you tell a college student there will be free merchandise available anywhere, you can count on them showing up. That said, businesses ...

3 Lessons From Successful Pharma Print Ads

When you think of a pharmaceutical ad, we’re guessing the first thing that comes to mind is the long list of side effects, medicine ...

B2C Industries With Big Budgets Unlock Digital Marketing Secrets You Can Learn From

The possibilities and options for your digital marketing efforts seem to grow by the month—it’s no longer enough to simply have a few ...

3 Ways Printed Materials Make an Impact for Financial Services Companies

Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on ...

How to Make College Acceptance Letters Go Viral

In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their ...

How to Use IP Targeting for Non-Profits

IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones. ...

4 Ways to Elevate Your Fundraising Appeals

If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something ...

How to Elevate Your Printed Piece with Advanced Finishing Options

The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product. ...

Marketing Under One Roof—And Why That Matters

There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains ...

8 Must-Have Stats to Measure Your Direct Mail Campaigns

As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be ...

How to Plan Perfect Promotional Postcards for Prospective Students

With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some ...

Does Your Packaging Reflect Your Company’s Brand?

Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product's packaging matching the ...

Top 3 Print Ads From The Pharmaceutical Industry In 2021

With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post ...

Financial Services Marketing Trends We’re Forecasting for 2022

The financial services industry has seen dramatic shifts over the past two years. There's reason to believe these changes are permanent, ...

How to Simplify Your Digital Marketing Decision Making

Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit ...

What’s in a Packaging Decision? A Lot, Actually.

The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, ...