Ai Blog

In late 2016, a longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a ...

Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep ...

Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. ...

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged ...

When you hear the phrase “multi-channel marketing automation,” what’s the first channel that comes to mind? Email, right? While email ...

If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing your ...

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and ...

Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, ...

Answer: As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, ...