How to Gain Massive Efficiencies In Your Brand’s Print Marketing

Before the advent of today’s automation tools, printers encountered significant challenges when trying to streamline their printing workflows. Traditional approaches were often disruptive, demanding lengthy and costly integration periods that frequently failed to deliver the desired outcomes.  

These hurdles posed considerable obstacles to businesses striving to streamline their processes and optimize productivity. And ultimately, the customer paid the price with slower and less intuitive processes.  

However, a new era of workflow automation has emerged, offering a progressive and non-disruptive approach that guarantees improvements to business processes. 

So, what does this mean for you? In short, a lot of time and money saved when you work with a printing partner who enables this offering. 

What is Workflow Automation? 

At its core, workflow automation is about shifting the performance of tasks from humans to software programs. This means that organizations like yours can eliminate the burden of manual work and instead rely on automated processes to handle repetitive activities. 
At first glance, you might wonder why it matters whether your print provider invests in workflow automation technology. However, this investment addresses the very challenges that can impede your brand’s print marketing success. By leveraging automation tools, your print provider can: 

  • Drastically reduce turnaround times for design proofs. 
  • Minimize complexities in communication. 
  • Create shorter, error-free workflows.  

This ultimately translates to quicker project completion, smoother collaboration between your team and the print provider, and a higher level of quality control throughout the process.  

When your print provider embraces workflow automation, you can expect to see a marked improvement in the overall efficiency and effectiveness of your print marketing initiatives, ensuring your brand’s message reaches the audience with greater speed and precision.  

Workflow Automation For Your Organization 

When you work with a partner that offers a workflow automation software—like Associates International—you can expect to experience some serious benefits. 

1. Proofs in Minutes

The project approval process is known to be extremely drawn out and grueling. By automating manual tasks and eliminating bottlenecks, workflow automation accelerates your processes, enabling faster turnaround times and the ability to have proofs in minutes. 

2. Control Over the Prepress Process 

In traditional print workflows, customers often experience delays and frustration due to the back-and-forth communication required to convey their specific requirements to the print provider. Workflow automation gives you the control, which can lead to minimized risk of human errors.  

3. Orders in 45 Seconds Instead of 45 Minutes 

Unlike standard methods that could take up to 45 minutes or more to process a single order, automation tools have revolutionized the speed and efficiency of order fulfillment. Your print provider can have one order complete in 45 seconds

4. 24/7 Availability 

Workflow automation eliminates the constraints of traditional working hours by being available 24 hours a day, seven days a week. This aligns perfectly with the demands of today’s fast-paced business landscape, meaning you never have to wait to start your next project.   

5. More Team Collaboration on Proofs

Once proofs are generated, you have the ability to invite others to review, edit or approve them all without the need to contact your print provider. This feature not only expedites the review process but also enhances transparency. Every stakeholder can visualize changes, make suggestions and ensure accuracy directly within the proofing platform.

Try Workflow Automation on Your Next Project 

At Associates International, we care about what workflow automation means for your business. We invested in one of the leading automation tools so that you can increase the efficiencies of your print projects. Contact us today to find out how we can make your next print project fast, efficient, and flexible. 

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