Associates International, Inc.
How Associates International Has Pioneered Marketing Methods for 50 Years
Celebrate Associates International’s 50-year anniversary and discover how our print and digital solutions have exceeded customer expectations.
What to Include in a Nonprofit Brochure
If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend.
How Does Variable Data Printing Improve ROI?
Variable data printing is one way to improve ROI on your marketing campaigns. This blog post explains how.
Are Direct Mail Campaigns Effective?
In today’s digitally driven world, direct mail remains one of the most effective marketing channels. Here’s why.
What is The Importance of Personalization in Digital Marketing?
Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates.
4 Questions to Ask Before Considering Lookalike Modeling
According to many, lookalike modeling can be one of your business’s greatest use of its marketing dollars. Read on to learn how and why.
How to Combine Direct Mail with Digital
Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI. Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
How to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
How to Use IP Targeting for Non-Profits
IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.