Associates International, Inc.
Inside Ai: Getting to Know One of Our CSRs, Marissa Wellons
Employee Spotlight: Meet Marissa Wellons At Associates International, our people are at the heart of everything we do. This month, we’re excited to spotlight Marissa Wellons (or “Riss,” as most people know her), a valued member of our Client Services Team who plays an essential role in ensuring projects move seamlessly from start to finish. As a Client Service Representative,
Why Brand Control Breaks as Organizations Grow: How Web-to-Print Storefronts Help Bring It Back
Why Brand Control Breaks as Organizations Grow: And How Web-to-Print Storefronts Help Bring It Back Growth is exciting—until your brand starts showing up differently in every office, market, sales presentation, and customer interaction. It’s a common challenge for expanding organizations. As teams grow, locations multiply, and marketing demands increase, maintaining brand consistency becomes significantly more difficult. Sales teams create their
Welcome Christina Vance to Associates International
Welcome Christina Vance to Associates International At Associates International, we know that great client experiences start with great people. That’s why we’re excited to welcome Christina Vance to our team as an Account Manager. In her new role, Christina will serve as a trusted liaison between our clients and production teams, helping guide custom print projects from concept through final
Introducing, PostScout
Introducing, PostScout Smarter, Easier, Measurable (yes, measurable!) Direct Mail Marketing today is expected to move faster, personalize more deeply, and prove performance by measuring ROAS across every channel. That’s exactly why we built PostScout, a direct mail platform designed to give marketers (that’s you!) greater visibility into what’s working, what’s not, who’s engaging, who’s not, and where opportunities exist—all while
Graphic Arts Advisors Facilitates the Combination of Ace Twill with Associates International
FOR IMMEDIATE RELEASE MOUNTAIN LAKES, NJ, April 16, 2026—Graphic Arts Advisors, a leading M&A advisory and consulting firm serving the printing, packaging, mailing, and graphic communications industries, served as exclusive M&A advisor to Ace Twill in its combination with Associates International (Ai), Wilmington, DE. The transaction reflects continued consolidation among commercial printers as established operators seek to deepen capabilities, expand
The Modern Direct Mail Tech Stack for the Modern Marketer
Smart marketers know the value in being able to not only measure campaign results, but creating workflows and sequences that encourages customers to continue their buyer journeys and stay engaged with the brand. Traditionally, direct mail hasn’t offered a lot of transparency into performance. At least, not easily. Tracking mail campaign performance required not only a lot of manual effort
Inside Ai: Getting to Know Our Senior Graphic Designer, Bill Warburton
Employee Spotlight: Bill Warburton We pride ourselves on delivering not just high-quality custom commercial print, but also full-service creative from ideation to custom design to extended and that wouldn’t be possible without the dedication of our team. This quarter, we’re excited to shine the spotlight on Bill Warburton, our incredibly talented Senior Graphic Designer. When someone has been part of a
Why List Quality Matters More Than List Size
Why List Quality Matters More Than List Size In direct mail and digital marketing alike, there’s a long-standing misconception that bigger is better when it comes to mailing lists. A massive list feels powerful in terms of reach until you realize that a large volume of contacts means nothing if the data behind them is outdated, inaccurate, or irrelevant to
Print or Digital? Top PerformingBrands in 2026 Will Use Both
The great budget debate—weighing the merits of print versus digital. As most of us push to finalize 2026 marketing spend and kick our plans into gear, which channels to invest in for maximum return is a continued question. Print supporters value the tactile, trusted nature of tangible marketing in the hands of their audience. Digital marketing advocates value the speed,
The End-of-Year Questions You Should Be Asking Your Commercial Print Vendors
The End-of-Year Questions You Should Be Asking Your Commercial Print Vendors As the year winds down and planning cycles ramp up, marketers everywhere are taking stock of what worked, what lagged, and what deserves a full-scale rethink. One area that often gets overlooked—but shouldn’t—is your relationships with your commercial print vendors. Print partners—that’s us—play an essential role in your brand’s execution and consistency. From direct mail and signage