... ... ... Associates International, Inc., Author at Associates International, Inc.

Associates International, Inc.

14
Jul

Honoring Plastic-Free July: Small Changes, Big Marketing Impact

Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example. What It Means for Marketing & Direct Mail Plastic-free marketing isn’t just a feel-good

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2
Jul

Inside Ai: Getting to Know Our Workflow Automation & Systems Engineer, Joe Whitton

Employee Spotlight: Joe Whitton We pride ourselves on delivering top-tier service, and that wouldn’t be possible without the dedication of our team. This quarter, we’re excited to shine the spotlight on Joe Whitton, our incredible Automation and Systems Engineer. When someone has been part of a company for two decades, their story becomes woven into the fabric of its culture.

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27
Jun

2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid

2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we

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20
Jun

Welcome to the Team: Mike Chlysta, IT Systems Administrator

Welcome to the Team: Mike Chlysta, IT Systems Administrator We’re excited to welcome Mike Chlysta to the team as our new IT Systems Administrator! Mike will be responsible for maintaining and optimizing our IT infrastructure, providing technical support and troubleshooting, overseeing network security, device management, and researching and implementing new technologies. Mike brings a natural talent for problem-solving and a

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16
Jun

Custom Mailer Impact In a Digital World

Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,

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6
Jun

Press Spotlight: The Lasting Impact of Printed Annual Reports

Annual reports are more than a financial summary—they’re a representation of your mission, achievements, and future vision. The tactile experience of holding a well-crafted report in hand creates a more intimate, reflective moment with your organization, which can be particularly meaningful to key stakeholders, board members, and donors. Why Print Still Wins for Annual Reports Printed Annual Reports reinforce trust,

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24
Apr

Direct Mail Expectations, Engagements, and Influence Across Generations

Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences

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27
Mar

Inside Ai: Getting to Know Our Lead CSR, Meghan Baron

Employee Spotlight: Meghan Baron We pride ourselves on delivering top-tier service, and that wouldn’t be possible without the dedication of our team. This month, we’re excited to shine the spotlight on Meghan Baron, our incredible Lead Client Service Representative. Meghan plays a vital role in ensuring our clients receive the best support, from project inception to final delivery. We asked

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20
Mar

Prepare Yourself for a Kicka@% Tradeshow Season

Prepare Yourself for a Kicka@% Tradeshow Season 2025 is here and with it comes a new trade show season. There’s no secret that trade shows are powerful opportunities to showcase your brand as well as connect with prospects and industry leaders. Impactful booths require well-thought-out plans and a carefully executed strategy—whether you’re a seasoned exhibitor or preparing for your debut

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14
Feb

Timeless Promotional Items Every Business Should Keep on Hand

Promotional items have been a marketing favorite for decades and it’s easy to understand why. They strengthen brand identity by serving as practical, everyday reminders of your business. Promo items are excellent leave-behinds for sales teams, incentives for marketing purposes, and generally loved by all—who doesn’t like tchotchkes? In fact, merch has such a strong appeal there are some items

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