Associates International, Inc.
The Importance of QR Codes in Direct Mail Campaigns
The Importance of QR Codes in Direct Mail Campaigns In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds. They can be
The Powerful Influence of Packaging on Consumer Buying Habits
The Powerful Influence of Packaging on Consumer Buying Habits In today’s highly competitive marketplaces, the role of packaging in shaping consumer buying habits cannot be understated. From consumer-packaged-goods (CPG) to pharmaceuticals to subscription kits, packaging plays a major role in not only first impressions but overall brand quality. It’s evolved to more than just a means of protecting products. Packaging
Comparing The Three Most Common Mailings for Student Prospecting
This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.
Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns
As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
Celebrating the Art and Life of André Harvey
Our team is honored to have been apart of the creation of Bobbie Harvey’s new book, André Harvey Sculptor. Available wherever books are sold on September 28, 2024.
Direct Mail: The Underrated Titan of Marketing in the Digital Age
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
The Ai Team is Growing: Welcoming Our New Hires
Introducing the Newest Additions to Team Ai Karly Keenan • Account Executive Karly joined the Ai Team in May of 2024 as our newest Account Executive. She’s primarily focused on building relationships in the local Delaware, Pennsylvania, Maryland and New Jersey business communities; however, she relishes partnering with national brands as well. Karly comes to Ai from Today Media
Maximizing ROI with Direct Mail in Financial Organizations
In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.
College and University Preparation for the New School Year: Essential Higher Education Materials
Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming