Tag: Direct Mail

In the continuously evolving landscape of marketing, digital advertising has undeniably taken center stage. Marketers have shifted more and more budget dollars from traditional channels to digital channels over the years, and certainly since Covid, as people are spending more time engaging with digital content across apps and the internet. Yet, amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.

In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.

The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.

As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.

With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.

Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our latest post to discover key questions to ask before your next project.

With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.

Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.

On January 24, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2021 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and

Read more

As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.