... ... ... Direct Mail Archives - Associates International, Inc.

Tag: Direct Mail

12
Dec

The Importance of QR Codes in Direct Mail Campaigns

In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.

22
Oct

Comparing The Three Most Common Mailings for Student Prospecting

This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.

26
Aug

Direct Mail: The Underrated Titan of Marketing in the Digital Age

Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.

18
Jul

Maximizing ROI with Direct Mail in Financial Organizations

In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.

31
Mar

How to Elevate Your Printed Piece with Advanced Finishing Options

The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.

28
Feb

8 Must-Have Stats to Measure Your Direct Mail Campaigns

As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.

17
Feb

How to Plan Perfect Promotional Postcards for Prospective Students

With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.

2
Nov

3 Key Differences Between Offset and Digital Printing

Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our latest post to discover key questions to ask before your next project.

28
Oct

The Cost of Paper Is Rising; How Do You Reach Your Audience?

With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.

31
Aug

August USPS Rate Increase: What It Means For Your Business

Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.