Tag: Direct Mail
How to Elevate Your Printed Piece with Advanced Finishing Options
The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.
8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
How to Plan Perfect Promotional Postcards for Prospective Students
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.
3 Key Differences Between Offset and Digital Printing
Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our latest post to discover key questions to ask before your next project.
The Cost of Paper Is Rising; How Do You Reach Your Audience?
With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.
August USPS Rate Increase: What It Means For Your Business
Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.
2021 Ai Mailing Guide – Annual Rate Changes
On January 24, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2021 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and
Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.
2020 Ai Mailing Guide – Now featuring USPS Informed Delivery
On January 26, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2020 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and details
Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are