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Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences
This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.
Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.
On January 24, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2021 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and