Tag: Marketing
The Importance of QR Codes in Direct Mail Campaigns
The Importance of QR Codes in Direct Mail Campaigns In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds. They can be
The Powerful Influence of Packaging on Consumer Buying Habits
The Powerful Influence of Packaging on Consumer Buying Habits In today’s highly competitive marketplaces, the role of packaging in shaping consumer buying habits cannot be understated. From consumer-packaged-goods (CPG) to pharmaceuticals to subscription kits, packaging plays a major role in not only first impressions but overall brand quality. It’s evolved to more than just a means of protecting products. Packaging
Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns
As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
Celebrating the Art and Life of André Harvey
Our team is honored to have been apart of the creation of Bobbie Harvey’s new book, André Harvey Sculptor. Available wherever books are sold on September 28, 2024.
Direct Mail: The Underrated Titan of Marketing in the Digital Age
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
College and University Preparation for the New School Year: Essential Higher Education Materials
Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming
Event Season Essentials: Your Comprehensive Checklist for Success
Tradeshow and event season is upon us and is only going to get crazier and crazier as the spring and summer months lay out in front of us. Peak seasons for trade shows are Spring and Fall here in the U.S. with things really intensifying in the fall. However, there are still a great many events taking place over the
From Chaos to Clarity: Customized Storefront Solutions for Marketing & Sales Teams
Many solutions for managing branded collateral across marketing and sales teams promise simplicity but turn out to be too good to be true. Is it possible there really is resolution to some of the trickiest hurdles Marketing Teams face—branding inconsistencies, asset management, accessibility, inventory management, and budgeting? Brace yourselves, the unicorn is real! Online Storefronts streamline the process of maintaining, ordering, and fulfilling branded collateral for distributed sales teams, franchises, and multi-location organizations.
What to Include in a Nonprofit Brochure
If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend.
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than