Tag: Marketing

In the continuously evolving landscape of marketing, digital advertising has undeniably taken center stage. Marketers have shifted more and more budget dollars from traditional channels to digital channels over the years, and certainly since Covid, as people are spending more time engaging with digital content across apps and the internet. Yet, amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.

Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming

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Tradeshow and event season is upon us and is only going to get crazier and crazier as the spring and summer months lay out in front of us. Peak seasons for trade shows are Spring and Fall here in the U.S. with things really intensifying in the fall. However, there are still a great many events taking place over the

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Many solutions for managing branded collateral across marketing and sales teams promise simplicity but turn out to be too good to be true. Is it possible there really is resolution to some of the trickiest hurdles Marketing Teams face—branding inconsistencies, asset management, accessibility, inventory management, and budgeting? Brace yourselves, the unicorn is real! Online Storefronts streamline the process of maintaining, ordering, and fulfilling branded collateral for distributed sales teams, franchises, and multi-location organizations.

If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend.

Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than

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In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s

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IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.

If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.

The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.