Tag: Marketing

27
Sep

Why Do We Call Ourselves a Marketing Implementation Solutions Provider?

Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?

31
Aug

August USPS Rate Increase: What It Means For Your Business

Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.

23
Mar

Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

27
Feb

Is your company struggling to maintain internal brand consistency? You need marketing asset portal.

To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines

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27
Sep

Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are

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23
Jul

3 Benefits of Outsourcing Creative Services Versioning

It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –

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16
Apr

Printing and Promotional Products Connect People with Your Brand

When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,

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29
Oct

Getting Creative: How Ai helped a longtime client launch its new brand identity

A longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a robust library of print and digital content to market its capabilities, Ai’s client needed a trusted partner to execute elements of its global re-brand, complete with marketing and sales collateral for more than 50 worldwide satellite locations. The Challenge To execute its massive

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17
Jul

4 custom packaging tips that work

If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom

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16
Apr

Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns

Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and automation has opened new opportunities to reach audiences, breaking through the clutter without breaking the bank is increasingly difficult. With the right approach, incorporating direct mail fundraising can help nonprofits economically achieve their goals with measureable results. Maximizing the return on investment (ROI)

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