... ... ... Multi-Channel Marketing Archives - Associates International, Inc.

Tag: Multi-Channel Marketing

13
Feb

2024: A Year In Review

Just like that, 2024 concludes and we roll into a fresh year. As we look back over 2024, we take a moment to pause and celebrate our accomplishments. 2024 presented a lot of growth for our team, shop, and capabilities. We celebrated long-standing employees, welcomed many new faces, added new machinery, expanded our services, and still made time to celebrate

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26
Sep

Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns

As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral. 

26
Aug

Direct Mail: The Underrated Titan of Marketing in the Digital Age

Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.

20
Jun

3 Ways Printed Materials Make an Impact for Financial Services Companies

Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than

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10
Jun

How to Make College Acceptance Letters Go Viral

In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s

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6
Jun

How to Use IP Targeting for Non-Profits

IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.

21
Mar

Marketing Under One Roof—And Why That Matters

There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.

28
Feb

8 Must-Have Stats to Measure Your Direct Mail Campaigns

As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.

11
Jan

Financial Services Marketing Trends We’re Forecasting for 2022

The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.

6
Jan

How to Simplify Your Digital Marketing Decision Making

Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.