Tag: Multi-Channel Marketing


3 Ways Printed Materials Make an Impact for Financial Services Companies

Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than

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How to Make College Acceptance Letters Go Viral

In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s

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How to Use IP Targeting for Non-Profits

IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.


Marketing Under One Roof—And Why That Matters

There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.


8 Must-Have Stats to Measure Your Direct Mail Campaigns

As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.


Financial Services Marketing Trends We’re Forecasting for 2022

The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.


How to Simplify Your Digital Marketing Decision Making

Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.


Multichannel Marketing for Beginners

Today’s marketing landscape offers more avenues than ever to connect with your audience. So how exactly do you get started? Learn how and why you should explore multichannel for your next campaign.


The Cost of Paper Is Rising; How Do You Reach Your Audience?

With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.


Why Do We Call Ourselves a Marketing Implementation Solutions Provider?

Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?