Tag: Multi-Channel Marketing
Custom Mailer Impact In a Digital World
Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Direct Mail Expectations, Engagements, and Influence Across Generations
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences
Prepare Yourself for a Kicka@% Tradeshow Season
Prepare Yourself for a Kicka@% Tradeshow Season 2025 is here and with it comes a new trade show season. There’s no secret that trade shows are powerful opportunities to showcase your brand as well as connect with prospects and industry leaders. Impactful booths require well-thought-out plans and a carefully executed strategy—whether you’re a seasoned exhibitor or preparing for your debut
2024: A Year In Review
Just like that, 2024 concludes and we roll into a fresh year. As we look back over 2024, we take a moment to pause and celebrate our accomplishments. 2024 presented a lot of growth for our team, shop, and capabilities. We celebrated long-standing employees, welcomed many new faces, added new machinery, expanded our services, and still made time to celebrate
Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns
As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
Direct Mail: The Underrated Titan of Marketing in the Digital Age
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
How to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
How to Use IP Targeting for Non-Profits
IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.
Marketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
