Tag: Multi-Channel Marketing
Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns
Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns (and Other Print Tips) As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral. Historically, Q4 represents up
Direct Mail: The Underrated Titan of Marketing in the Digital Age
In the continuously evolving landscape of marketing, digital advertising has undeniably taken center stage. Marketers have shifted more and more budget dollars from traditional channels to digital channels over the years, and certainly since Covid, as people are spending more time engaging with digital content across apps and the internet. Yet, amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
How to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
How to Use IP Targeting for Non-Profits
IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.
Marketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
Financial Services Marketing Trends We’re Forecasting for 2022
The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.
How to Simplify Your Digital Marketing Decision Making
Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.
Multichannel Marketing for Beginners
Today’s marketing landscape offers more avenues than ever to connect with your audience. So how exactly do you get started? Learn how and why you should explore multichannel for your next campaign.