Tag: Multi-Channel Marketing
8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
Financial Services Marketing Trends We’re Forecasting for 2022
The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.
How to Simplify Your Digital Marketing Decision Making
Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.
Multichannel Marketing for Beginners
Today’s marketing landscape offers more avenues than ever to connect with your audience. So how exactly do you get started? Learn how and why you should explore multichannel for your next campaign.
The Cost of Paper Is Rising; How Do You Reach Your Audience?
With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.
Why Do We Call Ourselves a Marketing Implementation Solutions Provider?
Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?
Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are
3 inside-the-box ways to promote your brand
Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they
3 simple steps to transition alumni from passively engaged to actively donating
Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. There are too many channels to choose from. These are just a couple of the challenges higher education fundraisers face when trying to connect with and drive alumni behavior. At the same time, new marketing channels are constantly evolving.
What do vinyl records, books and direct mail have in common?
Answer: As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, however, that those experts were wrong. The reality is that many people value items they can touch and feel. They want something tangible or nostalgic, like a record, or to simply enjoy leafing through the pages of
