When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they