Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product’s packaging matching the brand you’ve been working hard to cultivate?
When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
The New Year has arrived, and marketing teams are planning how they will make their brands shine in a crowded 2019 marketplace. While many marketers continue to use print to deliver their brand’s message, opportunities abound to not only improve the impact of their printed pieces, but to augment them as well. We don’t need to tell marketers that design,
Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they
If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom