Tag: Branding
The Importance of QR Codes in Direct Mail Campaigns
The Importance of QR Codes in Direct Mail Campaigns In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds. They can be
The Powerful Influence of Packaging on Consumer Buying Habits
The Powerful Influence of Packaging on Consumer Buying Habits In today’s highly competitive marketplaces, the role of packaging in shaping consumer buying habits cannot be understated. From consumer-packaged-goods (CPG) to pharmaceuticals to subscription kits, packaging plays a major role in not only first impressions but overall brand quality. It’s evolved to more than just a means of protecting products. Packaging
College and University Preparation for the New School Year: Essential Higher Education Materials
Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming
Event Season Essentials: Your Comprehensive Checklist for Success
Tradeshow and event season is upon us and is only going to get crazier and crazier as the spring and summer months lay out in front of us. Peak seasons for trade shows are Spring and Fall here in the U.S. with things really intensifying in the fall. However, there are still a great many events taking place over the
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
How to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
How to Elevate Your Printed Piece with Advanced Finishing Options
The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.
Marketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
How to Plan Perfect Promotional Postcards for Prospective Students
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.
Does Your Packaging Reflect Your Company’s Brand?
Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product’s packaging matching the brand you’ve been working hard to cultivate?