Tag: Branding
Top 3 Print Ads From The Pharmaceutical Industry In 2021
With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post examines three examples that caught our eye.
What’s in a Packaging Decision? A Lot, Actually.
The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, learn three questions you should ask when planning your packaging materials.
How to Level-Up Your Print Marketing Collateral
Printed material can differentiate you from your competition and be that nudge needed to convert a prospect into a customer. Discover these tips to elevate your printed marketing collateral.
5 Types of Folding Cartons and When to Use Them
With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help find the right fit.
Is your company struggling to maintain internal brand consistency? You need marketing asset portal.
To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines
Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are
3 Benefits of Outsourcing Creative Services Versioning
It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –
Printing and Promotional Products Connect People with Your Brand
When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
Use these print finishing options to elevate your brand in 2019
The New Year has arrived, and marketing teams are planning how they will make their brands shine in a crowded 2019 marketplace. While many marketers continue to use print to deliver their brand’s message, opportunities abound to not only improve the impact of their printed pieces, but to augment them as well. We don’t need to tell marketers that design,
Getting Creative: How Ai helped a longtime client launch its new brand identity
A longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a robust library of print and digital content to market its capabilities, Ai’s client needed a trusted partner to execute elements of its global re-brand, complete with marketing and sales collateral for more than 50 worldwide satellite locations. The Challenge To execute its massive