... ... ... Branding Archives - Page 2 of 3 - Associates International, Inc.

Tag: Branding

31
Mar

How to Elevate Your Printed Piece with Advanced Finishing Options

The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.

21
Mar

Marketing Under One Roof—And Why That Matters

There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.

17
Feb

How to Plan Perfect Promotional Postcards for Prospective Students

With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.

31
Jan

Does Your Packaging Reflect Your Company’s Brand?

Your packaging is often the first impression a customer gets of your brand identity. Is the look of your product’s packaging matching the brand you’ve been working hard to cultivate?

24
Jan

Top 3 Print Ads From The Pharmaceutical Industry In 2021

With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post examines three examples that caught our eye.

16
Dec

What’s in a Packaging Decision? A Lot, Actually.

The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, learn three questions you should ask when planning your packaging materials.

16
Nov

How to Level-Up Your Print Marketing Collateral

Printed material can differentiate you from your competition and be that nudge needed to convert a prospect into a customer. Discover these tips to elevate your printed marketing collateral.

20
Oct

5 Types of Folding Cartons and When to Use Them

With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help find the right fit.

27
Feb

Is your company struggling to maintain internal brand consistency? You need marketing asset portal.

To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines

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27
Sep

Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are

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