Tag: Branding
3 inside-the-box ways to promote your brand
Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they
4 custom packaging tips that work
If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom
When your creative team doesn’t have time to be creative, consider alternatives
If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing priorities for your creative services team: A large corporate rebrand is looming, but your team is spending too much time managing current projects – they don’t have time to go back and rebrand your vast library of materials Your