Tag: Marketing Project Management
When your creative team doesn’t have time to be creative, consider alternatives
If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing priorities for your creative services team: A large corporate rebrand is looming, but your team is spending too much time managing current projects – they don’t have time to go back and rebrand your vast library of materials Your
Stop being so hands-on when rolling out your pharmaceutical marketing strategies
Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue. Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following