Tag: Print
The Importance of QR Codes in Direct Mail Campaigns
The Importance of QR Codes in Direct Mail Campaigns In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds. They can be
Celebrating the Art and Life of André Harvey
Our team is honored to have been apart of the creation of Bobbie Harvey’s new book, André Harvey Sculptor. Available wherever books are sold on September 28, 2024.
What to Include in a Nonprofit Brochure
If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend.
Is your company struggling to maintain internal brand consistency? You need marketing asset portal.
To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines
Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are