Tag: Marketing
Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.
It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are
3 Benefits of Outsourcing Creative Services Versioning
It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –
Printing and Promotional Products Connect People with Your Brand
When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
Getting Creative: How Ai helped a longtime client launch its new brand identity
A longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a robust library of print and digital content to market its capabilities, Ai’s client needed a trusted partner to execute elements of its global re-brand, complete with marketing and sales collateral for more than 50 worldwide satellite locations. The Challenge To execute its massive
4 custom packaging tips that work
If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom
Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns
Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and automation has opened new opportunities to reach audiences, breaking through the clutter without breaking the bank is increasingly difficult. With the right approach, incorporating direct mail fundraising can help nonprofits economically achieve their goals with measureable results. Maximizing the return on investment (ROI)
Stop being so hands-on when rolling out your pharmaceutical marketing strategies
Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue. Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following