Associates International, Inc.

Variable data printing is one way to improve ROI on your marketing campaigns. This blog post explains how.

In today’s digitally driven world, direct mail remains one of the most effective marketing channels. Here’s why.

Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates.

According to many, lookalike modeling can be one of your business’s greatest use of its marketing dollars. Read on to learn how and why.

Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI.  Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting

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Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than

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In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s

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IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.

If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.

The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.