Associates International, Inc.
Direct Mail Expectations, Engagements, and Influence Across Generations
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences
Inside Ai: Getting to Know Our Lead CSR, Meghan Baron
Employee Spotlight: Meghan Baron We pride ourselves on delivering top-tier service, and that wouldn’t be possible without the dedication of our team. This month, we’re excited to shine the spotlight on Meghan Baron, our incredible Lead Client Service Representative. Meghan plays a vital role in ensuring our clients receive the best support, from project inception to final delivery. We asked
Prepare Yourself for a Kicka@% Tradeshow Season
Prepare Yourself for a Kicka@% Tradeshow Season 2025 is here and with it comes a new trade show season. There’s no secret that trade shows are powerful opportunities to showcase your brand as well as connect with prospects and industry leaders. Impactful booths require well-thought-out plans and a carefully executed strategy—whether you’re a seasoned exhibitor or preparing for your debut
Timeless Promotional Items Every Business Should Keep on Hand
Promotional items have been a marketing favorite for decades and it’s easy to understand why. They strengthen brand identity by serving as practical, everyday reminders of your business. Promo items are excellent leave-behinds for sales teams, incentives for marketing purposes, and generally loved by all—who doesn’t like tchotchkes? In fact, merch has such a strong appeal there are some items
2024: A Year In Review
Just like that, 2024 concludes and we roll into a fresh year. As we look back over 2024, we take a moment to pause and celebrate our accomplishments. 2024 presented a lot of growth for our team, shop, and capabilities. We celebrated long-standing employees, welcomed many new faces, added new machinery, expanded our services, and still made time to celebrate
Community, Service, and Gratitude: A Printer’s Tale of Thanksgiving 2024
As a small, family-owned business, we take great pride in being deeply rooted in our local community. While we do serve national—and occasionally international—clients, the heart of our work lies in collaborating closely with local organizations, a natural fit for most print and communication firms.
The Importance of QR Codes in Direct Mail Campaigns
In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.
The Powerful Influence of Packaging on Consumer Buying Habits
In today’s highly competitive marketplaces, the role of packaging in shaping consumer buying habits cannot be understated. From consumer-packaged-goods (CPG) to pharmaceuticals to subscription kits, packaging plays a major role in not only first impressions but overall brand quality.
Comparing The Three Most Common Mailings for Student Prospecting
This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.