As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and automation has opened new opportunities to reach audiences, breaking through the clutter without breaking the bank is increasingly difficult. With the right approach, incorporating direct mail fundraising can help nonprofits economically achieve their goals with measureable results. Maximizing the return on investment (ROI)