When you tell a college student there will be free merchandise available anywhere, you can count on them showing up.
That said, businesses attending college job fairs should take advantage of boosting their brand through promotional product giveaways.
Think about it—you pass out free t-shirts with your logo on the back to a college campus with 40,000+ students, staff and faculty. Everyone who wears that t-shirt will be flaunting your brand wherever they go. It’s the best of both worlds:
- They got a free shirt.
- You don’t have to pay them a dime to promote your brand.
It can work the same with any promotional item. Continue reading for the top five giveaway products college students will always appreciate and that will never go out of style.
But First, Why Promotional Products?
Research shows promotional products, like t-shirts, are kept for an average of nine to 14 months. Using promotional items creates an experience for your prospects and customers that is memorable and is two and one-half times more likely to generate a positive opinion of your brand than mobile and Internet advertising.
Promotional products help build brand loyalty with your customers, introduce your products and services to prospects, and provide opportunities to increase employee engagement with rewards and recognition programs.
5 Best Promotional Products For College Job Fair
College job fairs are a great outlet for businesses looking to increase brand awareness and connect with prospective employees. However, making a solid impression isn’t just the responsibility of college students, you need to make your company stand out too. Check out these five meaningful and inexpensive giveaways we are sure will keep your brand top of mind.
Promotional water bottles are one of the most practical ways to market your business. On a college campus, students are likely to be carrying them around to classes.
Not only that, 93% of Gen Zers surveyed say that brands have an obligation to take a stand on environmental issues. Therefore, handing out free water bottles with your branding on them not only advertises your business but shows that you’re in support of reducing plastic waste in the environment.
Take a look at the pen holder on your desk—how many of the writing utensils in there are from a conference you went to or one you picked up from the bank? Promotional pens are inexpensive, lightweight and simple. And what college student doesn’t need an extra pen for note taking during class?
Offering promotional pens at a college job fair is genius. Students can use your pen to take notes about all other businesses in attendance—at the end of the day, you’re going to remain top of mind for them.
Useful items are a big win when thinking about promotional items for college job fairs. With several companies moving to a hybrid or fully remote workforce, more meetings will be taking place virtually.
While working from home is a major perk for most, cybercriminals can access anyone’s computer camera, and depending on your WFH workspace (e.g. living room, kitchen, office), they can expose your privacy and sensitive conversations.
That said, it’s likely your company will get a ton of attention if you use webcam covers as free giveaways.
Tote bags are versatile and environmentally friendly. investing in reusable tote bags reduces or eliminates the need for plastic bags, an important feature for today’s traditional college student.
Handing out reusable tote bags with your branding on them not only markets your business, but also shows your support for sustainability.
A piece of clothing can be worn every day and isn’t tossed in a trash can a day or two after receiving it. As we mentioned earlier, putting your brand on a shirt allows anyone who wears it to advertise for you, royalty-free. They are essentially your own influencers that you don’t have to pay.
To make your business stand out even more, you could create a special design for the event that is specific to the college you’re attending. This would guarantee students to wear it since you’re appealing to them and including your brand secondarily.
Endless Promo Product Options
Once you decide what promotional products your business would like to take to your next college job fair, our team of experts at Associates International will be right here to help. Contact us today to learn more about our promotional item services.
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