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Maximizing ROI with Direct Mail in Financial Organizations
In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.
College and University Preparation for the New School Year: Essential Higher Education Materials
Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming
Event Season Essentials: Your Comprehensive Checklist for Success
Tradeshow and event season is upon us and is only going to get crazier and crazier as the spring and summer months lay out in front of us. Peak seasons for trade shows are Spring and Fall here in the U.S. with things really intensifying in the fall. However, there are still a great many events taking place over the
Are Direct Mail Campaigns Effective?
In today’s digitally driven world, direct mail remains one of the most effective marketing channels. Here’s why.
Back-to-School Marketing 101—10 Tips and Trends
No matter where you shop on a regular basis—online or in person, it’s likely you’ve seen several displays and/or advertisements for school supplies and college dorm room accessories since mid-July. Back-to-school season is one of the most significant retail dates after the holidays. In fact, the global school and college supplies market is valued at $108.1 billion and is expected
5 College Job Fair Giveaways That Won’t Go Out of Style
When you tell a college student there will be free merchandise available anywhere, you can count on them showing up. That said, businesses attending college job fairs should take advantage of boosting their brand through promotional product giveaways. Think about it—you pass out free t-shirts with your logo on the back to a college campus with 40,000+ students, staff and
3 Lessons From Successful Pharma Print Ads
When you think of a pharmaceutical ad, we’re guessing the first thing that comes to mind is the long list of side effects, medicine regulations, risk disclosures and other strict guidelines. If you work in the pharma industry, is that really how you want your company to be remembered? We didn’t think so. As marketing practices continue to evolve, pharmaceutical
B2C Industries With Big Budgets Unlock Digital Marketing Secrets You Can Learn From
The possibilities and options for your digital marketing efforts seem to grow by the month—it’s no longer enough to simply have a few email campaigns and social media ads. With the steady influx of hot new marketing trends, B2C industries that have a lot of digital marketing money to work with are unlocking some important secrets that could inform your