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Are Direct Mail Campaigns Effective?
In today’s digitally driven world, direct mail remains one of the most effective marketing channels. Here’s why.
Back-to-School Marketing 101—10 Tips and Trends
No matter where you shop on a regular basis—online or in person, it’s likely you’ve seen several displays and/or advertisements for school supplies and college dorm room accessories since mid-July. Back-to-school season is one of the most significant retail dates after the holidays. In fact, the global school and college supplies market is valued at $108.1 billion and is expected
5 College Job Fair Giveaways That Won’t Go Out of Style
When you tell a college student there will be free merchandise available anywhere, you can count on them showing up. That said, businesses attending college job fairs should take advantage of boosting their brand through promotional product giveaways. Think about it—you pass out free t-shirts with your logo on the back to a college campus with 40,000+ students, staff and
3 Lessons From Successful Pharma Print Ads
When you think of a pharmaceutical ad, we’re guessing the first thing that comes to mind is the long list of side effects, medicine regulations, risk disclosures and other strict guidelines. If you work in the pharma industry, is that really how you want your company to be remembered? We didn’t think so. As marketing practices continue to evolve, pharmaceutical
B2C Industries With Big Budgets Unlock Digital Marketing Secrets You Can Learn From
The possibilities and options for your digital marketing efforts seem to grow by the month—it’s no longer enough to simply have a few email campaigns and social media ads. With the steady influx of hot new marketing trends, B2C industries that have a lot of digital marketing money to work with are unlocking some important secrets that could inform your