ONE MESSAGE, THOUSANDS OF IMPRESSIONS
Direct Mail Boost is an omnichannel marketing approach allowing you to turn a single mail piece into multiple impressions serving the same audience across multiple platforms. By creating a multichannel extension to your direct mail efforts, you can engage your audience across platforms including Facebook, Instagram, Google Display Network, YouTube, SMS, and email—transforming a single mail piece into multiple touchpoints.
of marketers believe integrating direct mail and digital channels has a positive impact on campaign performance.1
Direct mail used in omnichannel campaigns showed 68% more website visits and 63% higher response rates than digital alone.2
Marketers who include direct mail in omnichannel campaigns report a 63% increase in performance compared to campaigns without mail.3
DIRECT MAIL BOOST CASE STUDIES
FINANCIAL SERVICES
HIGHER ED
RESIDENTIAL SERVICES
NON PROFIT
HEALTHCARE
REAL IMPACT. REAL INSIGHTS. REAL RESULTS.
Direct Mail BOOST is an omnichannel extension of your traditional direct mail campaign—transforming a single mail piece into thousands of digital impressions over 30 days—allowing you to track real-time performance with your personalized dashboard and fine-tune retargeting as you go. Experience the power and precision of Direct Mail BOOST for yourself.
GIVE YOUR MESSAGE LIMITLESS MOMENTUM
Momentum doesn’t end when your mailer hits the mailbox—it accelerates. With BOOST, every campaign is built to keep your message moving, gaining engagement through data-driven targeting, seamless digital integration, and continuous optimization. BOOST turns one idea into ongoing impact—propelling your brand’s message forward with limitless momentum.
INITIAL CONSULTATION
We begin all new projects with a conversation. We’ll start by discussing your current direct mail strategy including your ideal audience, campaign KPIs, historical marketing and advertising efforts, and budget. We’ll review our full scope of direct mail capabilities from list attribution and data cleansing to all fifteen Boost technologies that can be activated to amplify your message. Partnering with Ai means choosing a team that’s always focused on delivering the best outcome for your brand.
CREATIVE COLLABORATION (OPTIONAL)
If you need creative support, our highly skilled, in-house team is here to help. We can design impactful direct mail and digital assets that reflects your brand’s voice, style, and purpose.
PROJECT ESTIMATE & PROPOSAL
Within 24–48 business hours, we’ll provide a detailed quote with specifications, quantities, and pricing for your review and approval. We pride ourselves on fast turnarounds—often producing jobs in a fraction of the time it takes larger commercial printers.
PRE-PRESS FILE PREPARATION
We offer several convenient options for submitting your print-ready artwork. Once received, our highly skilled pre-press team carefully reviews every file to ensure proper formatting, accurate color settings, and precise file preparation. Whether your project is headed to our offset presses for large-scale static runs or our digital presses for mailers with personalization, we make sure your artwork is optimized for the best possible result.
DIGITAL CAMPAIGN PREPARATION
With your approved digital assets in hand, we’ll take care of configuring your digital campaigns from start to finish. The only step you’ll need to handle is adding tracking pixels to your website—and we’ll provide simple instructions if you need them. Your digital campaigns will begin running three days before your direct mail pieces are expected to hit mailboxes and continue for a total of 30 days.
PROOFING & FINAL APPROVALS
Before print production begins, you’ll have the chance to review and approve your campaign through a digital proof—or even a physical mockup if preferred. It’s your final look to confirm every detail—from design to content—so you can approve with confidence.
PRODUCTION & PUBLICATION
It’s go time! Your campaign will move into print production as well as begin to serve digitally.
REAL-TIME MEASUREMENTS
Once your campaign begins serving, you’ll be able to track performance in real-time with your organization’s dashboard.
POST-PROJECT REVIEW
Your dedicated partner will schedule a time to review your campaign’s performance together. They’ll work with you to identify opportunities to improve performance or scale future campaigns. Together, we ensure each effort builds on the last, driving stronger results over time.
DIRECT MAIL BOOST TECHNOLOGIES
CAPTURE, RETARGET, AND CONVERT—ALL IN ONE PLATFORM
Direct Mail Boost combines the power of print with the precision of digital marketing to deliver measurable, multi-channel results. Using fifteen integrated technologies, your campaign goes beyond the mailbox—reaching audiences through social media, email, and web. Each touchpoint works together to amplify engagement, increase conversions, and provide real-time performance insights. From tracking response rates to retargeting interested prospects, Direct Mail Boost transforms traditional mail into a high-impact, data-driven marketing experience that drives results across every channel.
ONE CAMPAIGN, FIFTEEN TECHNOLOGIES
BUILDING ANTICIPATION—AND AWARENESS— BEFORE THE MAIL LANDS
With Boost, your audience is primed for your message before the mail piece even arrives. Mail Tracking and Informed Delivery give recipients early visibility, while pre- and post-delivery email notifications provide extra reinforcement. Plus, Boost engages your audience digitally in the days leading up to delivery, maximizing impact and overall campaign performance.
Mail Tracking
Email Notification
Informed Delivery
Get a report of the Informed Delivery ® email recipients that received the email, opened it and clicked on the ad to show campaign attribution.
ENGAGE YOUR AUDIENCE ACROSS EVERY CHANNEL
Retarget smarter with Direct Mail Boost technology. Re-engage website visitors who didn’t convert with Meta retargeting ads across Facebook and Instagram, or Google retargeting display ads across the Google Display Network. By reinforcing your message where your audience is already active, Direct Mail Boost helps turn missed opportunities into conversions and maximizes the overall impact of every campaign.
Meta Retargeting
Google Retargeting
ENGAGE YOUR AUDIENCE ACROSS EVERY CHANNEL
With Direct Mail Boost, your campaign doesn’t stop at the mailbox. Our omnichannel services connect your direct mail to digital touchpoints, ensuring your message reaches your audience where they live, work, and scroll.
From Social Match and Meta geotargeting to YouTube and Google Discovery ads, we amplify visibility and brand recall. While call and text tracking, QR code analytics, and geotargeted display ads provide measurable insights, helping you engage prospects, drive conversions, and optimize every step of your campaign.
Social Match
YouTube Ads
Google Discovery Ads
Meta Geotargeting
Call and Text Tracking
QR and PQR Code Tracking
ANALYZE RESULTS AND CAPTURE OPPORTUNITIES IN REAL TIME
Direct Mail Boost gives you the tools to track, measure, and act on campaign performance as it happens. With Lead Match, access contact information and behavioral insights from website visitors and mail recipients to build your next targeted list and prove campaign attribution. Maintenance Mode lets you continue nurturing your audience to sustain momentum between campaigns. Plus, the Custom Campaign Dashboard provides real-time updates on engagement, lead matches, and overall performance, giving you complete visibility and control to optimize results on the fly.
Lead Match
Leads can be purchased at any time during the 30-day campaign and at the end of the campaign.
Maintenance Mode
Custom Campaign Dashboard
OUR SUSTAINABILITY VALUES:
We produce with tomorrow in mind. By sourcing paper materials in North America and maximizing recycled content, we create eco-friendly solutions that never compromise on quality.
LET’S CREATE SOMETHING!
1 Data & Marketing Association (DMA), 2023
2 USPS and ComScore Research
3 PostGrid
4 McKinsey & Company