Direct Mail BOOST:
Associates International, Inc.
Direct Mail BOOST
Elevate your direct mail campaigns with Direct Mail BOOST, a service designed to increase your campaign efficiency by up to 63% using seven digital marketing technologies. By creating an omnichannel extension to your direct mail efforts, you can engage your audience across multiple platforms—including Facebook, Instagram, Google Display Network, YouTube, SMS, and Email—transforming a single mail piece into multiple touchpoints.
For just a few extra pennies per piece, Direct Mail BOOST maximizes exposure and delivers measurable results. Track key performance metrics such as delivered mail pieces, digital impressions, engagements, website visitors, email opens, social ad displays, and more. With Lead Match pixel technology, you’ll gain insight into who visits your site, allowing for precise retargeting. Verified leads, including names and addresses of those engaging with your campaign, can be downloaded to help you take action on hot prospects in real time.
Ai DIRECT MAIL BOOST CAMPAIGN SUPPORT
DIRECT MAIL BOOST FEATURES
Direct Mail BOOST Services
LIST CURATION
List purchase using parameters such as geography and demographics, which can be refined for geotargeting or to stay within a certain budget.
LEAD MATCH
An anonymous list of visitors who visited your website. List includes mailing information as well as what actions they took.
MAIL TRACKING
Know exactly when a mail campaign hits mailboxes, export delivery lists, and receive non-scan data down to the individual mail piece.
SOCIAL MEDIA GEOTARGETING
Display ads through Facebook and Instagram to direct mail recipients, lookalike, and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history.
QR CODES
Static or personalized QR Codes to increase and track the response to mail through our custom reporting dashboard to see various types of scan data including who scanned.
EMAIL NOTIFICATIONS
Send up to two emails to the mail recipient—before delivery and after delivery.
ONLINE FOLLOW UP
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on the Google display network.
CALL & TEXT TRACKING
Track campaign effectiveness by recording every call/text that comes in as a result of the mail campaign, with contact information on the respondents when available. Engage prospects and drive incremental conversions by delivering coupons and URLs via SMS from the same call/text tracking number.
INFORMED DELIVERY
Add an additional touchpoint and full color clickable ad through the USPS’s daily mail preview sent via email. Receive a list of who on the emailing list received the email, opened it, and clicked on the ad to show campaign attribution.
SOCIAL MATCH
Match Facebook and Instagram accounts to the mailing list to deliver social ads to feeds before, during, and after the mailer hits.
GOOGLE GEOTARGETING
Display ads in the Google Display Network to direct mail recipients, lookalike and affinity audiences geographically based on the mailing list target areas, keywords and keyphrases, and search/browsing history
DISCOVERY ADS
Serve video and image ads across Google feed environments including Google Discovery, YouTube, Shorts, and Gmail.
ADDRESSABLE GEO
Geofence the residential or business address of mail recipients to serve ads through the display network to all devices at the address. Track conversions to the website with pixel technology or by foot traffic in stores or commerce locations through device pings.
YOUTUBE ADS
Capture attention and cut through the clutter with dynamic video instream ads. Serve video ads before users play their favorite YouTube videos to engage the audience.
SOCIAL MEDIA FOLLOW UP
Re-engage website visitors who left without converting by reminding them of their interest through retargeting ads on Facebook and Instagram.
“Not only was Ai’s print and marketing expertise invaluable, but the postcard was beautiful, very professional looking and produced in a timely fashion. What’s more, our ROI on the postcard was higher than we expected! The team at Associates International is very professional and know their stuff. We will definitely be using them again.”
“My favorite part about BOOST is the ability to go back and retrieve phone calls after the fact. This is especially useful when I’m on the road and can’t write down information, but can play it back later and update my calendar and contacts accordingly back at the office.”
We love BOOST because it allows us to reach out to missed opportunities as well as critique how we handle the calls coming in. It has put us more in touch with evaluating how effective not only our mailings are, but how effective we are!