Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example.
What It Means for Marketing & Direct Mail
Plastic-free marketing isn’t just a feel-good initiative—it’s a smart brand move. Today’s customers expect the brands they support to care about the environment. That means being mindful not only about what you say but how you deliver it.
In print marketing and direct mail, that translates to:
- Ditching plastic polybags in favor of paper wraps or naked mailers
- Choosing FSC-certified papers and vegetable-based inks (we got you!)
- Avoiding plastic-coated substrates or glossy laminates that hinder recyclability
- Working with print partners who offer eco-friendly packaging and fulfillment options (hey, that’s us!)
Small Shifts, Lasting Impact
These changes may seem small, but they add up. By switching to plastic-free formats, you reduce landfill waste, minimize microplastic pollution, and improve the chances your materials are actually recycled.
Even better? Plastic-free doesn’t mean sacrificing impact. In fact, eco-conscious design often resonates more with today’s values-driven consumers. Clean, recyclable materials paired with thoughtful messaging can strengthen your brand’s reputation and deepen customer trust.
Lead the Change
Plastic-Free July is a great time to audit your marketing materials and explore more sustainable options. Whether you’re redesigning a mailer or rethinking your packaging, choosing plastic-free alternatives is a meaningful way to align your marketing with environmental responsibility.
At Ai, we’re committed to helping clients reduce their footprint without compromising on quality or creativity. From smarter materials to more sustainable processes, we’ll help you make a lasting impact without the ever-lasting footprint.
Let’s make your marketing collateral cleaner, greener, and more meaningful this July—and all year long. #PlasticFreeJuly #SustainableMarketing #CreateALastingImpact
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