Marketing

In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.

Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming

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Tradeshow and event season is upon us and is only going to get crazier and crazier as the spring and summer months lay out in front of us. Peak seasons for trade shows are Spring and Fall here in the U.S. with things really intensifying in the fall. However, there are still a great many events taking place over the

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Many solutions for managing branded collateral across marketing and sales teams promise simplicity but turn out to be too good to be true. Is it possible there really is resolution to some of the trickiest hurdles Marketing Teams face—branding inconsistencies, asset management, accessibility, inventory management, and budgeting? Brace yourselves, the unicorn is real! Online Storefronts streamline the process of maintaining, ordering, and fulfilling branded collateral for distributed sales teams, franchises, and multi-location organizations.

If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend.

Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates.

According to many, lookalike modeling can be one of your business’s greatest use of its marketing dollars. Read on to learn how and why.

Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI.  Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting

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Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than

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In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s

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