3 Ways Printed Materials Make an Impact for Financial Services Companies

Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than

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How to Make College Acceptance Letters Go Viral

In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s

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4 Ways to Elevate Your Fundraising Appeals

If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.


Marketing Under One Roof—And Why That Matters

There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.


8 Must-Have Stats to Measure Your Direct Mail Campaigns

As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.


How to Plan Perfect Promotional Postcards for Prospective Students

With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.


Top 3 Print Ads From The Pharmaceutical Industry In 2021

With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post examines three examples that caught our eye.


Financial Services Marketing Trends We’re Forecasting for 2022

The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.


How to Simplify Your Digital Marketing Decision Making

Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.


What’s in a Packaging Decision? A Lot, Actually.

The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, learn three questions you should ask when planning your packaging materials.