Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.
With all eyes on the pharmaceutical industry in 2021, several companies took advantage with noteworthy campaigns. Our latest blog post examines three examples that caught our eye.
The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.
Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.
The decisions that go into creating the packaging for your products are just as important as the products themselves. In this blog post, learn three questions you should ask when planning your packaging materials.