Marketing
What to Include in a Nonprofit Brochure
If you’re not sure what information to use in your nonprofit brochure, read this post for the five key elements we recommend.
What is The Importance of Personalization in Digital Marketing?
Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates.
4 Questions to Ask Before Considering Lookalike Modeling
According to many, lookalike modeling can be one of your business’s greatest use of its marketing dollars. Read on to learn how and why.
How to Combine Direct Mail with Digital
Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI. Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
How to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
4 Ways to Elevate Your Fundraising Appeals
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.
Marketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
How to Plan Perfect Promotional Postcards for Prospective Students
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.