Marketing

23
Mar

Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

27
Feb

Is your company struggling to maintain internal brand consistency? You need marketing asset portal.

To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines

Read more

30
Jan

2020 Ai Mailing Guide – Now featuring USPS Informed Delivery

On January 26, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2020 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and details

Read more

27
Sep

Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are

Read more

23
Jul

3 Benefits of Outsourcing Creative Services Versioning

It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –

Read more

16
Apr

Printing and Promotional Products Connect People with Your Brand

When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,

Read more

24
Jan

The only constant is change: USPS rates set to increase January 27, 2019

On January 27, the United States Postal Service’s mailing rates are changing. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs. What’s Changing While several First Class rates are increasing, some are staying the same as 2018, such as single piece postcards and flats. Presort and automated rates are

Read more

29
Oct

Getting Creative: How Ai helped a longtime client launch its new brand identity

A longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a robust library of print and digital content to market its capabilities, Ai’s client needed a trusted partner to execute elements of its global re-brand, complete with marketing and sales collateral for more than 50 worldwide satellite locations. The Challenge To execute its massive

Read more

25
Sep

3 inside-the-box ways to promote your brand

Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they

Read more

28
Aug

3 simple steps to transition alumni from passively engaged to actively donating

Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. There are too many channels to choose from. These are just a couple of the challenges higher education fundraisers face when trying to connect with and drive alumni behavior. At the same time, new marketing channels are constantly evolving.

Read more