Marketing

28
Oct

The Cost of Paper Is Rising; How Do You Reach Your Audience?

With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.

20
Oct

5 Types of Folding Cartons and When to Use Them

With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help find the right fit.

11
Oct

What Is IP Targeting?

IP Targeting allows you to hyper-target your products and services to your customers and prospects on any device. You can also use this to create a look-alike model of your existing customers to reach new prospects. Learn how Associates International can help.

27
Sep

Why Do We Call Ourselves a Marketing Implementation Solutions Provider?

Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?

31
Aug

August USPS Rate Increase: What It Means For Your Business

Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.

8
Feb

2021 Ai Mailing Guide – Annual Rate Changes

On January 24, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2021 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and

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23
Mar

Associates International is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

As news about the Coronavirus continues to evolve, Associates International (Ai) is closely monitoring this developing situation. As a provider of Print and Related Services, Ai is an essential business and will remain open and in production through the State of Delaware’s coronavirus shutdown.

27
Feb

Is your company struggling to maintain internal brand consistency? You need marketing asset portal.

To maintain brand consistency, many organizations rely on branding guides that communicate standards with external vendors for large, static printing projects, direct mail campaigns and digital advertising. However, when faced with applying variable information to standard sales and marketing collateral, promotional products and giveaways, or employee apparel and merchandise, many branding teams struggle to corral these projects under their guidelines

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30
Jan

2020 Ai Mailing Guide – Now featuring USPS Informed Delivery

On January 26, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2020 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and details

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27
Sep

Digital Response Down? Try Reconnecting with Digitally-fatigued Customers through Print Marketing.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are

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