Marketing
Printing and Promotional Products Connect People with Your Brand
When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,
The only constant is change: USPS rates set to increase January 27, 2019
On January 27, the United States Postal Service’s mailing rates are changing. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs. What’s Changing While several First Class rates are increasing, some are staying the same as 2018, such as single piece postcards and flats. Presort and automated rates are
Getting Creative: How Ai helped a longtime client launch its new brand identity
A longtime client had a rapidly approaching grand opening of its new, state-of-the-art corporate headquarters. Leveraging a robust library of print and digital content to market its capabilities, Ai’s client needed a trusted partner to execute elements of its global re-brand, complete with marketing and sales collateral for more than 50 worldwide satellite locations. The Challenge To execute its massive
3 inside-the-box ways to promote your brand
Fun fact: According to the Advertising Specialty Institute’s 2016 Global Advertising Specialties Impressions Study, people typically keep promotional items for more than seven months. That’s an amazing statistic on its own, but the journey for promotional items doesn’t end there. The same study found that 60 percent of consumers pass promotional items along to friends, family and co-workers when they
3 simple steps to transition alumni from passively engaged to actively donating
Our alumni fundraising efforts need a boost, but we don’t have the technical capabilities or staffing flexibility to keep them engaged. There are too many channels to choose from. These are just a couple of the challenges higher education fundraisers face when trying to connect with and drive alumni behavior. At the same time, new marketing channels are constantly evolving.
4 custom packaging tips that work
If you are in consumer or B2B marketing, you already know that standing out from the competition is increasingly difficult. We are deluged with brands’ messages and images daily – sometimes multiple times a day through various (mostly digital) channels. The noise is deafening, and sometimes we just want to see something that makes us say “Hmm….” That’s where custom
How to make Marketing Automation work for your business
When you hear the phrase “multi-channel marketing automation,” what’s the first channel that comes to mind? Email, right? While email is a key component of multi-channel marketing campaigns, there is so much more to automating your marketing than triggered email blasts. In this post, we’ll cover what you should be considering when developing automated multi-channel marketing campaigns. Why automate? Today’s
When your creative team doesn’t have time to be creative, consider alternatives
If you’re a creative, art or marketing director, you’ve likely experienced at least one (or all) of these scenarios when managing priorities for your creative services team: A large corporate rebrand is looming, but your team is spending too much time managing current projects – they don’t have time to go back and rebrand your vast library of materials Your
Use direct mail to maximize your digital marketing and elevate nonprofit fundraising campaigns
Nonprofit marketers know that capturing potential donors’ attention is paramount to fundraising success. While digital marketing and automation has opened new opportunities to reach audiences, breaking through the clutter without breaking the bank is increasingly difficult. With the right approach, incorporating direct mail fundraising can help nonprofits economically achieve their goals with measureable results. Maximizing the return on investment (ROI)
Stop being so hands-on when rolling out your pharmaceutical marketing strategies
Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue. Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following