Multichannel Marketing for Beginners

Today’s marketing landscape offers more avenues than ever to connect with your audience. So how exactly do you get started? Learn how and why you should explore multichannel for your next campaign.


How to Level-Up Your Print Marketing Collateral

Printed material can differentiate you from your competition and be that nudge needed to convert a prospect into a customer. Discover these tips to elevate your printed marketing collateral.


Privacy Concerns and Other FAQs About IP Targeting

As you embark on a digital marketing strategy, it’s worth understanding the legality of the the technology as well as the ethical considerations that go along with it. Learn more in this recent post.


3 Key Differences Between Offset and Digital Printing

Offset and digital printing offer very different capabilities and advantages. Which method is right for your print job? Check out our latest post to discover key questions to ask before your next project.


The Cost of Paper Is Rising; How Do You Reach Your Audience?

With the rising cost of paper, reaching your audience can be more expensive than ever. Discover how you can diversify your marketing strategy to continue to connect with your customers through digital and multi-channel campaigns.


5 Types of Folding Cartons and When to Use Them

With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help find the right fit.


What Is IP Targeting?

IP Targeting allows you to hyper-target your products and services to your customers and prospects on any device. You can also use this to create a look-alike model of your existing customers to reach new prospects. Learn how Associates International can help.


Why Do We Call Ourselves a Marketing Implementation Solutions Provider?

Associates International uses the term Marketing Implementation Solutions to describe its work, aimed at driving customer revenue and delivering value through print and digital communications. So what does that mean for your business?


August USPS Rate Increase: What It Means For Your Business

Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.


2021 Ai Mailing Guide – Annual Rate Changes

On January 24, the United States Postal Service’s new mailing rates went into effect. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs so we’ve updated our annual mailing guide to help you navigate the changes. The 2021 Commercial and Nonprofit Mailing Guide includes new rates, mailing specifications and

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