Employee Spotlight: Bill Warburton
We pride ourselves on delivering not just high-quality custom commercial print, but also full-service creative from ideation to custom design to extended and that wouldn’t be possible without the dedication of our team. This quarter, we’re excited to shine the spotlight on Bill Warburton, our incredibly talented Senior Graphic Designer.
When someone has been part of a company for nearly two decades, they’ve likely grown right alongside it. Bill Warburton joined Ai 18 years ago as a Graphic Designer, and over time, both his role and the Creative Services department have evolved in meaningful ways.
What began as primarily internal marketing support has expanded into a robust client-facing offering—one that now serves our clients seeking both full creative support as well as those in need of an extension to their internal marketing and creative teams. Bill has been instrumental in that growth, bringing creativity, perspective, and a sharp attention to detail to every project along the way.
From branding initiatives and campaign launches to a wide range of client work including custom logos, packaging, mailers, and beyond, Bill has contributed to projects spanning both industries and formats.
While the work itself has varied, his appreciation for the creative process—and for seeing clients genuinely excited about the final result—is constant.
We asked Bill to share more about his journey at Ai, how his role has evolved over the years, and what continues to inspire him after nearly two decades with the company.
Can you tell us a little about your role and what you do here at Ai?
Senior Graphic Designer, providing creative services for both in-house and client projects.
Allow me to define this somewhat because my role here is special in comparison to most commercial printers. We have a Pre-Press Team that works on preparing files for press. They make small adjustments to layouts like color changes, dropping in new images, copy updates, etc. when needed in addition to getting files press-ready. I do help with pre-press projects sometimes when they’re busy. But, my primary function here is different—my work can be considered more “agency style”.
I’ll explain.
For some clients, I work as an extension to their creative teams, taking on projects that are part of larger projects, working directly with their in-house team. Each of these relationships is different. For some, I’ve been added to their project management software and am regularly scheduled projects through it, whereas for others the work comes in through their Ai Account Manager and is managed a little more traditionally. Regardless of how I’m set up to work, most of these clients I’ve worked with for several years now, becoming part of their team and their brand.
And, then there are the individual creative client projects that I get to be part of. These also vary. Some of asking me to work on files that have been started to get them over finish line, and some are creative projects that I’m asked to own the entire creative process from ideation through execution. I’ve worked on everything from apparel designs, to large wall graphics, to custom logo designs to mailers and digital campaigns.
How long have you worked at Ai?
A very long time—it’s been 18 years.
What’s your favorite part of your job?
I’ve always enjoyed the creative process. And, I like working with a diverse client base on a broad range of projects. It keeps things interesting. No two days are alike.
How has your career grown or evolved since joining the company?
When I first joined Ai, the position was very much internal marketing related. I was brought on to work primarily with the Ai brand, with the ability to do client work if/as needed. Since then, the client side has grown substantially. In fact, I’d say most of week is occupied with client work now.
I’m proud to be a main contributor in this growth for the company.
What has been your most memorable project or achievement here?
I’ve worked on so many projects over the years it’s hard to pin down just one memorable project or achievement. This might sound cliche, but my favorite part of the work I do is when clients are really excited with how their projects have turned out. That’s probably what stays with me the longest.
Has there been a memorable moment or event at Ai that stands out in your mind? If so, we’d love to hear what made it special!
One standout moment was the opportunity to develop a multi-channel marketing campaign for a NASCAR team seeking additional sponsorship for one of their cars. The project combined a custom die-cut mailer—complete with a VIP pass and lanyard—with a personalized digital experience. Recipients were directed to individualized landing pages (PURLS) featuring short animations with race-event sound effects like an engine revving, creating an immersive brand experience. It was a lot of fun to work on!
What made the campaign especially memorable was the level of integration. Emails were triggered based on mail delivery and user engagement with the landing page—something that, at the time, required stitching together multiple tools and technologies that weren’t as seamless as they are today.
Beyond the technical challenge, the creative process was incredibly rewarding, and the campaign was well received. We won an award [Hermes Gold Award] for this campaign! But, most importantly, it delivered results—the client successfully met their sponsorship goals, making it a defining moment that showcased the power of innovative, multi-channel marketing.
How do you like to spend your time outside of work?
Family, dogs, music, and old Volkswagens.
What qualities or mindset do you aim to bring to your team and work each day?
To be creative—even in the small details—and bring a different perspective to all projects.
Comments are closed.