Press Spotlight: Packaging That Elevates First Impressions
When it comes to showcasing your products (and sometimes, services) the packaging you choose does more than protect and secure items, it creates a first impression—and first impressions matter. Selecting a packaging partner who delivers thoughtful design, high-quality materials, and flawless execution is key to making a lasting impact.
Being a custom manufacturer of high-quality print products, our approach to packaging is rooted in creativity, precision, and purpose. This quarter, we’re shining our Press Spotlight on some of our favorite packaging prototypes we’ve run over the recent months.
72% of consumers say that packaging design directly influences their purchasing decisions. First impressions from packaging can make or break a sale by providing a visual, tactile experience that sets the tone for the product’s identity. -GlobeNewswire
Spotlight On:
Wedgewood Pharmacy: Tray Insert Sample Boxes
Sample kits are more than a box of products—they’re brand ambassadors. These powerful tools arm your sales team with a tangible product and brand story.
We’ve partnered with Wedgewood Pharmacy to produce a series of custom medication sample kits, each thoughtfully designed to showcase their diverse compounding capabilities. The interior tray is precision-engineered to hold both pill and applicator samples—demonstrating Wedgewood’s ability to deliver medication solutions for animals of all temperaments. Over the years, we’ve collaborated on several iterations of these kits, each highlighting new applications and medications in an elevated, brand-consistent presentation.
The versatile design of these kits are perfect for both sales teams and marketing efforts. They’re light enough for sales teams to carry into meetings and to use as leave-behinds, and they’re sturdy enough to pack and ship.
Why We Love Tray Inserts:
When presentation and protection are equally important, tray inserts are the go-to. Designed to hold products snugly in place, they prevent shifting or damage during transit while keeping everything neatly organized. Beyond function, inserts elevate the unboxing experience—showcasing products in a clean, intentional layout that feels premium and polished. Whether you’re packaging high-end samples, retail products, or sales kits, custom inserts strike the perfect balance between form and function.
Reviva Labs: Product Packaging
We worked with Reviva Labs to create product packaging for their collagen skin creams. Their design uses a standard size with an auto-locking feature, making it both practical and secure. But there’s more to it than functionality—this packaging highlights the premium quality of their products while keeping them protected during shipping and handling. We collaborated closely to ensure every detail, from fit to finish, aligned with their brand aesthetic, delivering a package that’s as beautiful as it is practical.
This was created on 16 point stock with a matte finish.
Why We Love Standard Packaging:
Standard packaging is reliable and perfect for getting your products out the door quickly and efficiently. This simple design enables fast assembly for our clients in their fulfillment process, making it highly economical and efficient.
AquaCast Liner: Product Packaging
High-quality product packaging does more than protect what’s inside—it shapes first impressions. Vivid, precisely printed colors catch the eye, communicate brand identity, and elevate perceived value from the moment a customer sees it—and this is exactly what this client values.
We’ve partnered with AquaCast to produce packaging tailored to their various filter sizes—each designed to reflect the clarity and freshness of the product inside. Printed on sturdy 16-point gloss stock, these boxes feature crisp, vibrant imagery and a clean, water-inspired aesthetic. The auto-locking design ensures durability and ease of assembly, combining form and function in one bright, eye-catching package.
Why We Love Vibrant Packaging:
Vibrant packaging does more than catch the eye—it captivates it. Our high-quality printing ensures every hue is crisp and true, reflecting your brand’s personality and commitment to quality. Beyond aesthetics, vibrant packaging creates an emotional connection, enhances perceived value, and leaves a lasting impression that keeps customers coming back.
When your packaging pops, your brand speaks volumes before a single product is even opened.
Final Thoughts
From vibrant retail boxes to custom inserts and sleek standard designs, packaging is more than a finishing touch—it’s a storytelling tool. Every detail, from structure to finish, speaks to your brand’s quality and care. Whether you’re looking to enhance material protection, improve product presentation, or elevate the unboxing experience, thoughtful, quality packaging sets your brand apart from the first impression to the final reveal.
We love collaborating with clients to bring these ideas to life—combining print precision with creative problem-solving to produce packaging that performs as beautifully as it looks. Because when your packaging tells your story well, your brand makes a lasting impression.
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