Digital Services
Maximizing ROI with Direct Mail in Financial Organizations
In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.
From Chaos to Clarity: Customized Storefront Solutions for Marketing & Sales Teams
Many solutions for managing branded collateral across marketing and sales teams promise simplicity but turn out to be too good to be true. Is it possible there really is resolution to some of the trickiest hurdles Marketing Teams face—branding inconsistencies, asset management, accessibility, inventory management, and budgeting? Brace yourselves, the unicorn is real! Online Storefronts streamline the process of maintaining, ordering, and fulfilling branded collateral for distributed sales teams, franchises, and multi-location organizations.
How Associates International Has Pioneered Marketing Methods for 50 Years
Celebrate Associates International’s 50-year anniversary and discover how our print and digital solutions have exceeded customer expectations.
What is The Importance of Personalization in Digital Marketing?
Personalization meets consumer demand and improves marketing strategy in many ways, including higher conversion rates.
How to Combine Direct Mail with Digital
Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI. Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting
3 Ways Printed Materials Make an Impact for Financial Services Companies
Despite an ever-increasing shift to digital communications, the financial services industry is one that remains remarkably reliant on printed materials. The need to send mailings to current and prospective customers is a constant for banks and other financial institutions. From credit card offers and legal disclosures, these types of materials are still sent to consumers via direct mail more than
How to Make College Acceptance Letters Go Viral
In higher education, competition for the best and brightest applicants can be fierce. Universities seek every edge possible in making their institution intriguing and attractive for prospective students. When reaching out to younger audiences, having a strong presence on social media is crucial, because the average teenager spends more than three hours each day on social networking platforms. But it’s
How to Use IP Targeting for Non-Profits
IP targeting is a powerful tool for non-profits to be able to connect with their most loyal donors and reach new ones.
Financial Services Marketing Trends We’re Forecasting for 2022
The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.
How to Simplify Your Digital Marketing Decision Making
Associates International can help you plan your next digital marketing campaign. This free tool can guide you to the right campaign to fit your needs, timeline and budget.