Associates International, Inc.
Print or Digital? Top PerformingBrands in 2026 Will Use Both
Print or Digital? Top PerformingBrands in 2026 Will Use Both The great budget debate—weighing the merits of print versus digital. As most of us push to finalize 2026 marketing spend and kick our plans into gear, which channels to invest in for maximum return is a continued question. Print supporters value the tactile, trusted nature of tangible marketing in the
The End-of-Year Questions You Should Be Asking Your Commercial Print Vendors
The End-of-Year Questions You Should Be Asking Your Commercial Print Vendors As the year winds down and planning cycles ramp up, marketers everywhere are taking stock of what worked, what lagged, and what deserves a full-scale rethink. One area that often gets overlooked—but shouldn’t—is your relationships with your commercial print vendors. Print partners—that’s us—play an essential role in your brand’s execution and consistency. From direct mail and signage
Empowering Your Sales Force with Printed Collateral: Why Tangible Tools Still Matter
In today’s digital world, it’s easy to assume that sales materials should follow suit. Digital assets are fast to update, easy to share, and cost-effective to distribute. Plus, marketing teams have spent endless hours over the last five years doubling down on digital—building seamless online experiences and interactive content designed to convert. But for high-performing sales teams, print collateral continues
Honoring Plastic-Free July: Small Changes, Big Marketing Impact
Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example. What It Means for Marketing & Direct Mail Plastic-free marketing isn’t just a feel-good
Inside Ai: Getting to Know Our Workflow Automation & Systems Engineer, Joe Whitton
Employee Spotlight: Joe Whitton We pride ourselves on delivering top-tier service, and that wouldn’t be possible without the dedication of our team. This quarter, we’re excited to shine the spotlight on Joe Whitton, our incredible Automation and Systems Engineer. When someone has been part of a company for two decades, their story becomes woven into the fabric of its culture.
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we
Welcome to the Team: Mike Chlysta, IT Systems Administrator
Welcome to the Team: Mike Chlysta, IT Systems Administrator We’re excited to welcome Mike Chlysta to the team as our new IT Systems Administrator! Mike will be responsible for maintaining and optimizing our IT infrastructure, providing technical support and troubleshooting, overseeing network security, device management, and researching and implementing new technologies. Mike brings a natural talent for problem-solving and a
Custom Mailer Impact In a Digital World
Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Press Spotlight: The Lasting Impact of Printed Annual Reports
Annual reports are more than a financial summary—they’re a representation of your mission, achievements, and future vision. The tactile experience of holding a well-crafted report in hand creates a more intimate, reflective moment with your organization, which can be particularly meaningful to key stakeholders, board members, and donors. Why Print Still Wins for Annual Reports Printed Annual Reports reinforce trust,
Direct Mail Expectations, Engagements, and Influence Across Generations
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences