Associates International, Inc.
Project Showcase: High-Quality Packaging
Press Spotlight: Packaging That Elevates First Impressions When it comes to showcasing your products (and sometimes, services) the packaging you choose does more than protect and secure items, it creates a first impression—and first impressions matter. Selecting a packaging partner who delivers thoughtful design, high-quality materials, and flawless execution is key to making a lasting impact. Being a custom manufacturer
Deck the Halls: Holiday Cards & Calendars
Deck the Halls: Holiday Cards & Calendars. Thing of the Past or Reviving Trend? The holidays are more than just a season of celebration—they’re a golden opportunity to strengthen connections, express gratitude, and keep your organization top of mind well into the new year. For many B2B companies, nonprofits, and member-based organizations, holiday cards and calendars aren’t just nice gestures—they’re
Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success
Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success For nonprofits and associations, the second half of the year isn’t just another quarter—it’s the most critical fundraising window of the year. According to Nonprofits Source, 30% of annual giving happens in December, with 10% of all donations coming in the last three days of the year. This
Holiday Marketing Checklist: Must-Haves & Must-Dos for B2B and B2C Brands
Holiday Marketing Checklist: Must-Haves & Must-Dos for B2B and B2C Brands As we head into fall, it’s time to start thinking about our Q3 and Q4 marketing strategies. The holiday season is one of the most powerful sales and engagement windows of the year—but waiting too long to act can mean missed opportunities and underwhelming year-end KPIs, and an unnecessary
Welcome to the Team: Peter Abrahams
We’re excited to welcome Peter Abrahams to the Ai team as our newest Account Executive! Based in the Mid-Atlantic region, Peter will be focusing on developing new client relationships and helping bring fresh opportunities to Ai. With years of experience in print publications, he brings both expertise and positive energy to the team. Peter’s goal is clear: to deliver meaningful
Welcome to the Team, Lauren Bothum
Welcome to the Team, Lauren Bothum We’re excited to welcome Lauren to Ai as our creative marketing intern! A proud recent UD grad, Lauren joined the Ai Marketing Team at the end of July for a six-week internship to expand her knowledge of not only commercial print but to sharpen her graphic design skills for omnichannel marketing strategies. From day
Empowering Your Sales Force with Printed Collateral: Why Tangible Tools Still Matter
In today’s digital world, it’s easy to assume that sales materials should follow suit. Digital assets are fast to update, easy to share, and cost-effective to distribute. Plus, marketing teams have spent endless hours over the last five years doubling down on digital—building seamless online experiences and interactive content designed to convert. But for high-performing sales teams, print collateral continues
Honoring Plastic-Free July: Small Changes, Big Marketing Impact
Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example. What It Means for Marketing & Direct Mail Plastic-free marketing isn’t just a feel-good
Inside Ai: Getting to Know Our Workflow Automation & Systems Engineer, Joe Whitton
Employee Spotlight: Joe Whitton We pride ourselves on delivering top-tier service, and that wouldn’t be possible without the dedication of our team. This quarter, we’re excited to shine the spotlight on Joe Whitton, our incredible Automation and Systems Engineer. When someone has been part of a company for two decades, their story becomes woven into the fabric of its culture.
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we
