Tag: Direct Mail
Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success
Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success For nonprofits and associations, the second half of the year isn’t just another quarter—it’s the most critical fundraising window of the year. According to Nonprofits Source, 30% of annual giving happens in December, with 10% of all donations coming in the last three days of the year. This
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we
Custom Mailer Impact In a Digital World
Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Direct Mail Expectations, Engagements, and Influence Across Generations
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences
The Importance of QR Codes in Direct Mail Campaigns
In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.
Comparing The Three Most Common Mailings for Student Prospecting
This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.
Direct Mail: The Underrated Titan of Marketing in the Digital Age
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
Maximizing ROI with Direct Mail in Financial Organizations
In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.
How to Elevate Your Printed Piece with Advanced Finishing Options
The finishing options you select for your printed piece are the elements that can truly elevate the overall quality of the final product.
8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
