... ... ... Custom Design Archives - Associates International, Inc.

Custom Design

30
Jul

Empowering Your Sales Force with Printed Collateral: Why Tangible Tools Still Matter

In today’s digital world, it’s easy to assume that sales materials should follow suit. Digital assets are fast to update, easy to share, and cost-effective to distribute. Plus, marketing teams have spent endless hours over the last five years doubling down on digital—building seamless online experiences and interactive content designed to convert. But for high-performing sales teams, print collateral continues

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15
Jul

Honoring Plastic-Free July: Small Changes, Big Marketing Impact

Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example. What It Means for Marketing & Direct Mail Plastic-free marketing isn’t just a feel-good

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6
Jun

Press Spotlight: The Lasting Impact of Printed Annual Reports

Annual reports are more than a financial summary—they’re a representation of your mission, achievements, and future vision. The tactile experience of holding a well-crafted report in hand creates a more intimate, reflective moment with your organization, which can be particularly meaningful to key stakeholders, board members, and donors. Why Print Still Wins for Annual Reports Printed Annual Reports reinforce trust,

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20
Mar

Prepare Yourself for a Kicka@% Tradeshow Season

Prepare Yourself for a Kicka@% Tradeshow Season 2025 is here and with it comes a new trade show season. There’s no secret that trade shows are powerful opportunities to showcase your brand as well as connect with prospects and industry leaders. Impactful booths require well-thought-out plans and a carefully executed strategy—whether you’re a seasoned exhibitor or preparing for your debut

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14
Feb

Timeless Promotional Items Every Business Should Keep on Hand

Promotional items have been a marketing favorite for decades and it’s easy to understand why. They strengthen brand identity by serving as practical, everyday reminders of your business. Promo items are excellent leave-behinds for sales teams, incentives for marketing purposes, and generally loved by all—who doesn’t like tchotchkes? In fact, merch has such a strong appeal there are some items

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13
Feb

2024: A Year In Review

Just like that, 2024 concludes and we roll into a fresh year. As we look back over 2024, we take a moment to pause and celebrate our accomplishments. 2024 presented a lot of growth for our team, shop, and capabilities. We celebrated long-standing employees, welcomed many new faces, added new machinery, expanded our services, and still made time to celebrate

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12
Dec

The Importance of QR Codes in Direct Mail Campaigns

In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.

18
Jun

College and University Preparation for the New School Year: Essential Higher Education Materials

Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming

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20
Oct

5 Types of Folding Cartons and When to Use Them

With so many types of packaging options available, how do you know which one is right for your product? Let Associates International help find the right fit.

12
Feb

Use these print finishing options to elevate your brand in 2019

The New Year has arrived, and marketing teams are planning how they will make their brands shine in a crowded 2019 marketplace.  While many marketers continue to use print to deliver their brand’s message, opportunities abound to not only improve the impact of their printed pieces, but to augment them as well. We don’t need to tell marketers that design,

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