Marketing
Stop being so hands-on when rolling out your pharmaceutical marketing strategies
Yes, you read that correctly. The pharmaceutical space is extremely competitive and, coupled with ever-expanding communication channels, pharmaceutical marketing leaders are left with little room for error. They simply don’t have enough time to do what they do best – increase brand awareness and drive revenue. Letting go of the day-to-day tasks behind pharmaceutical marketing programs isn’t easy, but following
What do vinyl records, books and direct mail have in common?
Answer: As technology has advanced in recent decades, all three (especially direct mail) were left for dead by some experts. We now know, however, that those experts were wrong. The reality is that many people value items they can touch and feel. They want something tangible or nostalgic, like a record, or to simply enjoy leafing through the pages of