Tag: Mailing
Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective
Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective There’s no slowing down the speed of technology. As it continues to evolve, traditional communication channels such as the USPS (direct mail ) are finding new ways to adapt and stay relevant. The current USPS promotional calendar is focused on rewarding marketers who are taking advantage of modern direct mail advancements
Custom Mailer Impact In a Digital World
Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Direct Mail Expectations, Engagements, and Influence Across Generations
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences
Comparing The Three Most Common Mailings for Student Prospecting
This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.
Direct Mail: The Underrated Titan of Marketing in the Digital Age
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
4 Ways to Elevate Your Fundraising Appeals
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.
Marketing Under One Roof—And Why That Matters
There are many benefits to choosing a marketing partner with the capabilities to handle all of your needs. Our latest blog post explains why.
8 Must-Have Stats to Measure Your Direct Mail Campaigns
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
How to Plan Perfect Promotional Postcards for Prospective Students
With an audience used to attention-grabbing pieces, direct mail still plays a useful role in recruiting prospective students. Discover some items you should consider when planning your next recruiting pitch.
August USPS Rate Increase: What It Means For Your Business
Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.