In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.
Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming
Discover the power of USPS Informed Delivery and enhance your mail campaigns with Associates International’s creative, print and digital solutions.
Discover the power of USPS Informed Delivery and enhance your mail campaigns with Associates International’s creative, print and digital solutions.
Variable data printing is one way to improve ROI on your marketing campaigns. This blog post explains how.
Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI. Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.
As with any marketing campaign, tracking your direct mail project is an important step in the process. But what metrics should you be measuring to determine success? Our latest post shows you what you need to be tracking.
The financial services industry has seen dramatic shifts over the past two years. There’s reason to believe these changes are permanent, leading to a dramatic shift in the way this industry does business. Discover what marketing trends we see in store for 2022.
Effective August 29, 2021, the United States Postal Service has increased postage rates for what it calls its “market-dominant” products. These products include First Class Mail for letters, postcards, and flats.