This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.
As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.
In an advertising and marketing world that feels dominated by digital communications, direct mail continues to prove itself as one of the most effective channels for advertising—especially for those organizations within the financial sector.
Graduation season is winding up. The class of 2024 has received their diplomas and everyone is excited to step fully into summer where stresses can be replaced with playfulness. But, wait … … before you hug your last graduate good-bye and get settled into the summer spirit, let’s take a moment to review plans and materials for the fresh incoming
Discover the power of USPS Informed Delivery and enhance your mail campaigns with Associates International’s creative, print and digital solutions.
Discover the power of USPS Informed Delivery and enhance your mail campaigns with Associates International’s creative, print and digital solutions.
Variable data printing is one way to improve ROI on your marketing campaigns. This blog post explains how.
Many companies are making direct mail an afterthought—are you guilty? If so, you’re not alone. However, we’d like to change your perspective on direct mail and show you how it can be combined with your existing digital strategy to increase ROI. Follow along for tips on how to fit the two together to enhance your overall approach to marketing. Fitting
If you’re seeking to find ways to truly make an impression on your audience for your next fundraising appeal, you need to try something different.