Associates International, Inc.

It’s not difficult to scour the internet these days and find articles proclaiming the death of print marketing or, more specifically, direct mail. The common assumption is that digital marketing is more effective because some channels, like email, are essentially free. But what if your customers are not reading those emails, or they treat digital ads as noise? Studies are

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It’s no secret creative services teams in both corporate and agency environments are consistently overwhelmed. From continuous digital ad changes to large projects that require multiple brand versioning and other layers of creative requirements, much of this work is time consuming. More concerning, this type of creative services versioning typically prohibits teams from focusing on what they do best –

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When planning a multichannel marketing campaign, the combination of printing and promotional products might not immediately come to mind. However, the benefits of using these two powerful tools can boost your brand in unique ways that leave lasting impressions on your audience. While marketing technology has advanced and enables sales organizations of any size to implement a sound digital strategy,

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The New Year has arrived, and marketing teams are planning how they will make their brands shine in a crowded 2019 marketplace.  While many marketers continue to use print to deliver their brand’s message, opportunities abound to not only improve the impact of their printed pieces, but to augment them as well. We don’t need to tell marketers that design,

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On January 27, the United States Postal Service’s mailing rates are changing. As a commercial printing and direct mail services provider, we know how postage rates and specifications can impact marketing programs. What’s Changing While several First Class rates are increasing, some are staying the same as 2018, such as single piece postcards and flats. Presort and automated rates are

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