Direct Mail
Print or Digital? Top PerformingBrands in 2026 Will Use Both
Print or Digital? Top PerformingBrands in 2026 Will Use Both The great budget debate—weighing the merits of print versus digital. As most of us push to finalize 2026 marketing spend and kick our plans into gear, which channels to invest in for maximum return is a continued question. Print supporters value the tactile, trusted nature of tangible marketing in the
Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective
Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective There’s no slowing down the speed of technology. As it continues to evolve, traditional communication channels such as the USPS (direct mail ) are finding new ways to adapt and stay relevant. The current USPS promotional calendar is focused on rewarding marketers who are taking advantage of modern direct mail advancements
Deck the Halls: Holiday Cards & Calendars
Deck the Halls: Holiday Cards & Calendars. Thing of the Past or Reviving Trend? The holidays are more than just a season of celebration—they’re a golden opportunity to strengthen connections, express gratitude, and keep your organization top of mind well into the new year. For many B2B companies, nonprofits, and member-based organizations, holiday cards and calendars aren’t just nice gestures—they’re
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we
Custom Mailer Impact In a Digital World
Custom Mailer Impact In a Digital World The buzz of #SummerMarketing is in the air. Now is the moment to engage customers while they’re actively seeking services, products, and new experiences for the family and days off. One of the most effective ways to entice your audience is through direct mail—especially when it’s part of an omni-channel, integrated approach. Yes,
Direct Mail Expectations, Engagements, and Influence Across Generations
Direct Mail Expectations, Engagements, and Influence Across Generations Spoiler alert: younger generations are excited about direct mail. Just as different generations experience events differently, each generation interacts with direct mail uniquely. Understanding these nuances is crucial for crafting effective marketing strategies. While older generations may appreciate its tangible nature and familiarity, younger consumers are increasingly drawn to personalized, interactive experiences
The Importance of QR Codes in Direct Mail Campaigns
In the last decade, we’ve all become familiar with QR codes. These little boxes of random blotches have transformed how we connect to informational resources. With our phones, we can be transported to “learn more”, “subscribe now’, and “get it while it lasts” in a matter of seconds.
Comparing The Three Most Common Mailings for Student Prospecting
This post is focused on comparing performance and discussing best practices for common mailers utilized by education facilities for prospecting as well as general communications.
Six Essential Marketing Efforts for End-of-Year Fundraising Campaigns
As the end of the year approaches, non-profit organizations are preparing for their most impactful fundraising efforts. This is certainly the time of year we see our non-profit clients kick into overdrive with end-of-year campaign materials, inspiring us to compile best practices for printed collateral.
Direct Mail: The Underrated Titan of Marketing in the Digital Age
Amidst the ever-growing popularity of digital channels, a perhaps unexpected contender has re-emerged as a formidable force: direct mail.