Marketing
Print or Digital? Top PerformingBrands in 2026 Will Use Both
Print or Digital? Top PerformingBrands in 2026 Will Use Both The great budget debate—weighing the merits of print versus digital. As most of us push to finalize 2026 marketing spend and kick our plans into gear, which channels to invest in for maximum return is a continued question. Print supporters value the tactile, trusted nature of tangible marketing in the
The End-of-Year Questions You Should Be Asking Your Commercial Print Vendors
The End-of-Year Questions You Should Be Asking Your Commercial Print Vendors As the year winds down and planning cycles ramp up, marketers everywhere are taking stock of what worked, what lagged, and what deserves a full-scale rethink. One area that often gets overlooked—but shouldn’t—is your relationships with your commercial print vendors. Print partners—that’s us—play an essential role in your brand’s execution and consistency. From direct mail and signage
Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective
Interactive Direct Mail: How USPS Promotions Make Innovation Cost-Effective There’s no slowing down the speed of technology. As it continues to evolve, traditional communication channels such as the USPS (direct mail ) are finding new ways to adapt and stay relevant. The current USPS promotional calendar is focused on rewarding marketers who are taking advantage of modern direct mail advancements
Deck the Halls: Holiday Cards & Calendars
Deck the Halls: Holiday Cards & Calendars. Thing of the Past or Reviving Trend? The holidays are more than just a season of celebration—they’re a golden opportunity to strengthen connections, express gratitude, and keep your organization top of mind well into the new year. For many B2B companies, nonprofits, and member-based organizations, holiday cards and calendars aren’t just nice gestures—they’re
Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success
Holiday Fundraising That Works: Print, Mail & Omni-channel Strategies for Year-End Success For nonprofits and associations, the second half of the year isn’t just another quarter—it’s the most critical fundraising window of the year. According to Nonprofits Source, 30% of annual giving happens in December, with 10% of all donations coming in the last three days of the year. This
Holiday Marketing Checklist: Must-Haves & Must-Dos for B2B and B2C Brands
Holiday Marketing Checklist: Must-Haves & Must-Dos for B2B and B2C Brands As we head into fall, it’s time to start thinking about our Q3 and Q4 marketing strategies. The holiday season is one of the most powerful sales and engagement windows of the year—but waiting too long to act can mean missed opportunities and underwhelming year-end KPIs, and an unnecessary
Empowering Your Sales Force with Printed Collateral: Why Tangible Tools Still Matter
In today’s digital world, it’s easy to assume that sales materials should follow suit. Digital assets are fast to update, easy to share, and cost-effective to distribute. Plus, marketing teams have spent endless hours over the last five years doubling down on digital—building seamless online experiences and interactive content designed to convert. But for high-performing sales teams, print collateral continues
Honoring Plastic-Free July: Small Changes, Big Marketing Impact
Every July, people and businesses around the world celebrate Plastic-Free July, a global movement aimed at reducing single-use plastics and promoting more sustainable habits. While it may seem like a consumer-focused initiative, marketers—especially those using print and direct mail—have a unique opportunity to lead by example. What It Means for Marketing & Direct Mail Plastic-free marketing isn’t just a feel-good
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid
2025 Mid-Year Review: How Communication Trends Have Evolved Post-Covid As we reach the midpoint of 2025, it’s clear that business communication—both digital and traditional—has continued to evolve in exciting and sometimes unexpected ways. While the digital transformation driven by the pandemic hasn’t slowed down, we’re also seeing a thoughtful resurgence in tangible, personal interactions that balance the screen-saturated world we
Prepare Yourself for a Kicka@% Tradeshow Season
Prepare Yourself for a Kicka@% Tradeshow Season 2025 is here and with it comes a new trade show season. There’s no secret that trade shows are powerful opportunities to showcase your brand as well as connect with prospects and industry leaders. Impactful booths require well-thought-out plans and a carefully executed strategy—whether you’re a seasoned exhibitor or preparing for your debut